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ID:34070662
大小:8.40 MB
页数:56页
时间:2019-03-03
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1、硕士学位论文AbstractTheMicro-blogtalentoftraditionalmediaisanewtypetalentwiththedevelopmentofMicro—blog,itattractedindustryandacademiccircleappeared.Intraditionalmedia,however,talentdemandisincreasingatthesametime,theexcellentMicro-blogtalentoftraditionalm
2、ediaislost,andtheexistingMicro-blogtalentoftraditionalmediaworkenthusiasmhasnotbeenfullymobilized.Therefore,howtobuildeffectiveincentivemechanism,avoidthelossoftalent,andarousetheworkenthusiasmoftalentsaspossible,isthetraditionalmediaoperationsproble
3、msurgentlytobesolvedintheofficialMicro-blog.ThisarticleincombingtheMicro-blogtalentoftraditionalmediatheconnotation,characteristics,importantroleandtheMicro—blogtalentoftraditionalmediaincentivemechanismconnotation,meaningandinfluencefactorsonthebasi
4、softheexistingtraditionalmediamicrotalentincentivemechanismisanalyzed,discussesitsachievementsandexistingproblemsandcauses,finallytoputforwardthestrategiesofimprovement.TheMicro-blogtalentoftraditionalmediashowsinstantcommunication,integrationandinfo
5、rmationability,abilitytousenewtechnologyandtheprofessionalcharacteristicsofnewsliteracy.Theyarethetraditionalmediatoachievevirtualrealitydoubleplatformoperationoftheimportantstrength,istopromotetheoverallbrandimagepromotionmediapractitionersandbusine
6、ssoperationresistanceofthemediapractitioners.AndtraditionalmediamicrotalentincentivemechanismiSanimportantassurancefortraditionalmediatoachievefullmediaeverything,itcanstimulatethetalents’innovativeability,preventthetalentedperson’Snegativebehavioran
7、dreducetheturnoveroftalent.Thiskindofincentivemechanismbytraditionalmediatalentofsocialsupplyanddemandandindividualdemand,traditionalmediaorganizationalcultureandorganizationalgoals,andtheinfluenceofthedegreeofmarketcompetitionofthemedia.Atpresent.th
8、etraditionalmediamicrotalentincentivemechanismconstructionhavealreadyachievedinitialresults,includingtheimportanceofestablishingincentivemechanism,formisgivenprioritytowithteamincentivemotivationinrecognitionpattern,thetraditionalmediaMicro—bloginflu
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