传统媒体官方微博使用问题的研究

《传统媒体官方微博使用问题的研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、ⅡABSTRACTIn2006，thefounderoftheblog，EvanWilliamslaunchedaTwitterservice，thenworldwidepopularity．In2007，appearedtomimicTwitterasFANFOU，DIGUsuchChinadeclinedwebsite，butalargenumberofveteranmicrobloggingsitehavebeenclosedin2009．Usherinthespringof2010domesticmicroblogging，mushroomedriseSina，T

2、encent，SohuandNeteasefourportalsarenowofferingmicro-bloggingplatform．If2010isthemicroblogging'sfn'styear,then201isthemicrobloggingprime．Themicrobloggingsaw-icelife，entertainment，friends，andextremelypowerful；micro—topicmicro-reviews，reflectingtheopinionofthevoiceofthepeople，auniquerole．The

3、micro-bloghasbecometheworld。SnetizenstOexpresstheirwishestOshareanimportantchannelofmood．Whethertheindividualindailylife01"socialhotnews，thentheeventofglobalcatastrophe，Canmicrobloggingimmediaterapiddisseminationofinformation．WillfocusonatOpicthroughthemicroblogginga91"∞thatevenopposition

4、coalescencetogethertoformanopinioncircle，thisextensiveandgrowingsourceofnewsandas仃ongleaderviewsnotonlyshakenthemonopolyoftraditionalmediamessages，andevensubvertthedominanceoftraditionalmedia，thengiattOspeak．’Since2009，someearlymicrobloggingasFANFOU,JIWAIsiteisclosed，thep：brtalaccountedfo

5、rthelion’Sshareofthemicrobloggingmarket．Asthefirstlaunchmicro-bloggingS6灌w'iceportals，Sinaweiboawareness，usage，preferredrates，satisfaction，andusefstickiness，authoritative，attractive，andmonthlycoverageofthenumberofmonthlyvisits，monthlyvisittencomprehensiveleadingindicators．In201from158publ

6、icopinion，hotevents，15％startingfromSinaweibo．Sinaweibohasbecomeasocialmediaplatform、历tllenOrmOusinfluence．Themediacontinuestointroducenewtechnology，notonlymicro-bloggingnewmedia，alsohadalotofnewinformationdissemination，blurringtheboundariesbetweenthemedia．Itisbecauseofmicrblogginginchangi

7、ngpeople'slifestyles，aswell鹊thedisseminationofinformation，traditionalmediaarealsoawareofthisnewmediaisanimportantmeansofcommunicationanddiscoursespace，haveaddedtotheforceofmicroblogging．Fortraditionalmedia。microbloggingbroughtsomeimpact，butmoretObenefitnotonlytOexpa