fresh direct：新鲜的直接

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1、FreshDirectLimitedSolutionOverviewMicrosoftÒAxaptaDeliveringHighReturnsonLowMarginIndustryWithalong-standinghistoryinthefreshproduceindustry,leadingwholesalerFreshDirectmoderniseditsageingbusinessmanagementsystemwithMicrosoftBusinessSolutions-AxaptaÒinDecember2003tomaximisecompetitiveadvantage.

2、Inwhatishistoricallyahighvolume,lowmarginindustry,thenewsolutionisimprovingbusinessperformancewhilemakingiteasierforFreshDirect’sgrowersandcustomerstoconductbusinesswiththecompany.AccordingtoBruceCrossan,FreshDirectLtdGeneralManagerforAdministration,FinanceandIT,outdatedtechnology,inabilitytoha

3、ndlegrowth,andinadequatebusinessinformationwerethemaindriversthatpromptedthecompanytoreplaceitslegacyERPsystem.“WeneededastableERPplatformthatcouldcarryusforthenexttenyearswithouthavingtoworryaboutreplacingthesoftware.Insuchacompetitiveandever-changingtrade,it’simportanttostayfocusedonrunningth

4、ecorebusinessandgainingoperationalefficienciesratherthanworryabouttheITbackbone.“Wealsowanttoprovidegrowerswiththebestvaluepropositiongiventheindustry’slowmargins.”Forthefuture,CrossansaysFreshDirectisplanninganumberofstrategictechnologyinvestments,withtheviewtoenablemobiletradingonthemarketflo

5、orwithinthenexttwoyears.ItwasnecessarythatanewERPsystemsupportedthisambition.PartnerExpertiseCombinedwithMicrosoftAxapta’sStrongFunctionalityWinsFreshDirect’sMindshareAftershort-listingfiveERPproducts,FreshDirectchoseMicrosoftAxapta,supportedbyAuckland-basedITcompanyKoorbConsulting.WhileCrossan

6、saysthemanagementteamwas‘veryimpressed’withtheproduct,Koorb’sskillsandexpertisealsoswayedthedecisionintheirfavour.“WhileMicrosoftAxaptaisaverypowerfulproductandfromastrategicpointofviewisthebestfitforthebusiness,partofourdecisiontoadoptthesystemcamedowntothepeopleatKoorb.Rightfromthestart,thete

7、amatKoorbwereprofessionalanddemonstratedaverygoodunderstandingofourbusiness.”“We’respendinglesstimegatheringdataandmoretimeusingthequalitydatageneratedbyMicrosoftAxaptatodriveourbusinessforward.Wehavefargreatertransparencyofourbus