资源描述：
《中国零售业销售渠道发展分析以苏宁电器的互联网营销渠道变革为例》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、CHINA'SRETAILSALESCHANNELSSTARTEGICRESEARCHDEVELOPMENTABSTRACTWiththerapidlygrowingpopularityofPC'srapidgrowthinthenumberofInternetusers,onlineshoppinghasgraduallybecomeindispensableforeveryconsumerawayoflife,coupledwiththerapiddevelopmentof4Gnetworks,smartphones,mobil
2、eterminaltothenextlineentitiesstoresasthemainsaleschannelsoftraditionalChineseretailenterprisesarefacingunprecedentedchallengesandpressures.Acrisis,withmorethan1700physicalstoreapplianceretailgiantSuningApplianceChinaisgrowingatarm'scourageanddeterminationwarriortransi
3、tiontotheInternet.Bytheendof2012,"SuningTesco"enteredthetopthreedomestice-commerceindustry.August21,2013,"SuNingBank"namehasbeenpre-approvedby.October28th,2013,PPTVbecomethelargestshareholderofSuning,Suningalsoliketoentertheonlinevideoindustry.March4,2014,Suningvirtual
4、operatorstoobtainlicensestomovefullyintotheresalebusiness.Sofar,Suninghascompletedthelayoutinvolving"electricityproviders,entities,redkids,PPTV,fullnetwork,telecommunications,logistics,financeandothereightimmediateindependentcompany.Whetherthistransformation,or"change"
5、forthefaceofchangingmarketinitiativeupsetorenterprise,Suningpaceoftheactionisquiteunpleasantinternet!Themagnitudeofitsstrategyand"shake"theintensity,万方数据indeedastounding.SuningApplianceaccordingto"SuningCloudproviders"ofitsoverallInternetstrategyformulationand"Wings"In
6、ternetmodel,namelyO2Oandopenplatformmodel,rapidfulltransitiontotheInternet,startanewentrepreneurialpath.Inthiscontext,thetraditionalretailchannelstrategyinnovationenterprisestoquicklylayout,meetchallenges,Transformative,theflow,theconvergenceoftheenterpriseisplacedinfr
7、ontofeachvitalevent,otherwiseitwillinconsumerbuyinghabitstransferandInternettidegraduallybeingabandonedmarket.ThisarticlecombinestheoreticalanalysismethodstakeactualcasesofactualcasestoSuningchanneltransformationandthefutureofonlineandofflineintegrationintheInternetO2O
8、model,theimportanceandnecessityoftheproposedchangesintheInterneteraChinesetraditionalretailbusinesssaleschanneldevelo
