Harvard Business Review - What Is The Right Supply Chain.pdf

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1、WhatistheRightSupplyChainforYourProduct?byMarshallL.FisherHarvardBusinessReviewReprint97205HarvardBusinessReviewMARCH-APRIL1997ReprintNumberARIEDEGEUSTHELIVINGCOMPANY97203DEVELOPINGGLOBALNETWORKSWALTERKUEMMERLEBUILDINGEFFECTIVER&DCAPABILITIESABROAD97206KASRAFERDOWSMAKINGTHEMOSTOFFOREIGNFACTORIES972

2、04GEORGES.DAYSTRATEGIESFORSURVIVINGASHAKEOUT97202MARSHALLL.FISHERWHATISTHERIGHTSUPPLYCHAINFORYOURPRODUCT?97205JOHNCASEOPENINGTHEBOOKS97201JOANMAGRETTAHBRCASESTUDYWILLSHEFITIN?97208CHRISTINEW.LETTS,SOCIALENTERPRISEWILLIAMRYAN,VIRTUOUSCAPITAL:WHATFOUNDATIONSCANLEARNFROM97207ANDALLENGROSSMANVENTURECAP

3、ITALISTSWILFRIEDVANHONACKERWORLDVIEWENTERINGCHINA:ANUNCONVENTIONALAPPROACH97210EILEENSHAPIROBOOKSINREVIEWMANAGINGINTHEAGEOFGURUS97209WhatIstheRightSupplyChainforYourProduct?Asimpleframeworkcanhelpyoufigureouttheanswer.byMarshallL.FisherNeverhassomuchtechnologyandbrainpowerbeenappliedtoimprovingsupp

4、lychainperformance.Point-of-salescannersallowcompaniestocapturethecustomer’svoice.Electronicdatainterchangeletsallstagesofthesupplychainhearthatvoiceandreacttoitbyusingflexiblemanufacturing,automatedwarehousing,andrapidlogistics.Andnewconceptssuchasquickresponse,efficientconsumerresponse,accuratere

5、sponse,masscustomization,leanmanufacturing,andagilemanufacturingoffermodelsforapplyingthenewtechnologytoimproveperformance.Nonetheless,theperformanceofmanysupplychainshasneverbeenworse.Insomecases,costshaverisentounprecedentedlevelsbecauseofadversarialrelationsbetweensupplychainpartnersaswellasdysf

6、unctionalindustrypracticessuchasanoverrelianceHARVARDBUSINESSREVIEWMarch-April1997Copyright©1997bythePresidentandFellowsofHarvardCollege.Allrightsreserved.EFFECTIVESUPPLYCHAINSonpricepromotions.OnerecentstudyoftheU.S.longlifecycles.Buttheirstabilityinvitescompeti-foodindustryestimatedthatpoorcoordi

7、nationtion,whichoftenleadstolowprofitmargins.amongsupplychainpartnerswaswasting$30bil-Toavoidlowmargins,manycompaniesintro-lionannually.Supplychainsinmanyotherindus-duceinnovationsinfashionortechnologytogiv