[Harvard Business Review] your next it strategy.....pdf

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1、YourNextITStrategybyJohnHagelIIIandJohnSeelyBrownReprintr0109gOctober2001HBRCaseStudyr0109aOffwithHisHead?DavidChampionHBRatLarger0109bTheLeadershipLessonsofMountEverestMichaelUseemDifferentVoicer0109cGeniusatWork:AConversationwithMarkMorrisHarnessingtheScienceofPersuasionr0109dRober

2、tB.CialdiniTormentYourCustomers(They’llLoveIt)r0109eStephenBrownRadicalChange,theQuietWayr0109fDebraE.MeyersonYourNextITStrategyr0109gJohnHagelIIIandJohnSeelyBrownHBRInterviewr0109hBernardArnaultofLVMH:ThePerfectParadoxofStarBrandsSuzyWetlauferBestPracticer0109jSpeedingUpTeamLearning

3、AmyEdmondson,RichardBohmer,andGaryPisanoToolKitr0109kBoostYourMarketingROIwithExperimentalDesignEricAlmquistandGordonWynerTheageofproprietaryinformationsystemsiscomingtoanend,andtheageofsharedservicesisdawning.Don’tpanic.There’sapragmaticwaytomakethechangepayoffforyourcompany.YourNex

4、tITStrategybyJohnHagelIIIandJohnSeelyBrownverthepastyear,asthehypeovere-commercehassubsided,anewchorusofpromisesaboutthepotentialofOtheInternethasbeengainingvolume.Thesingersthistimearenotdot-comsandtheirbackersbutratherthebigprovidersofcomputerhardware,software,andservices.Whatthey’

5、repromoting,throughaflurryofadvertisements,whitepapers,andsalespitches,isawholenewapproachtocorporateinformationsystems.Theapproachgoesbymanydifferentnames–Microsoftcallsit“.Net,”Oraclerefersto“networkservices,”IBMtouts“Webservices,”Suntalksaboutan“opennetworkenvironment”–butatitscore

6、istheassumptionthatcompanieswillinthefuturebuytheirinformationtechnologiesasservicesprovidedovertheInternetratherthanown-ingandmaintainingalltheirownhardwareandsoftware.Nodoubt,manyexecutivesareskeptical.They’veheardoutsizedpromisesandindecipherablebuzzwordsbefore,andthey’vewastedalo

7、toftimeandmoneyonInternetinitiativesthatwentnowhere.Thistime,though,there’sanimportantdifference.Thetechnologyprovidersarenotmakingemptypromises:They’rebackinguptheirwordswithmassiveinvestmentstohelpcreatetheinfrastructureCopyright©2001byHarvardBusinessSchoolPublishingCorporation.All

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