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1、HowtoWriteaGreatBusinessPlanbyWilliamA.SahlmanHarvardBusinessReviewReprint97409Whichinformationbelongs–andwhichdoesn’t–maysurpriseyou.HowtoWriteaGreatbyWilliamA.SahlmanFewareasofbusinessattractasmuchattentionNothingcouldbefurtherfromthetruth.Inmyasnewv
2、entures,andfewaspectsofnew-ventureexperiencewithhundredsofentrepreneurialstart-creationattractasmuchattentionasthebusinessups,businessplansranknohigherthan2–onascaleplan.Countlessbooksandarticlesinthepopularfrom1to10–asapredictorofanewventure’ssuc-pres
3、sdissectthetopic.Agrowingnumberofannualcess.Andsometimes,infact,themoreelaboratelybusiness-plancontestsarespringingupacrossthecraftedthedocument,themorelikelytheventureUnitedStatesand,increasingly,inothercountries.isto,well,flop,forlackofamoreeuphemist
4、icword.BothgraduateandundergraduateschoolsdevoteWhat’swrongwithmostbusinessplans?Thean-entirecoursestothesubject.Indeed,judgingbyallswerisrelativelystraightforward.Mostwastetoothehooplasurroundingbusinessplans,youwouldmuchinkonnumbersanddevotetoolittle
5、tothethinkthattheonlythingsstandingbetweenainformationthatreallymatterstointelligentin-would-beentrepreneurandspectacularsuccessarevestors.Aseveryseasonedinvestorknows,finan-glossyfive-colorcharts,abundleofmeticulous-cialprojectionsforanewcompany–espec
6、iallyde-lookingspreadsheets,andadecadeofmonth-by-tailed,month-by-monthprojectionsthatstretchmonthfinancialprojections.outformorethanayear–areanactofimagination.AnentrepreneurialventurefacesfartoomanyWilliamA.SahlmanisDimitriV.d’ArbeloffProfessorunknown
7、stopredictrevenues,letaloneprofits.ofBusinessAdministrationattheHarvardBusinessMoreover,fewifanyentrepreneurscorrectlyantici-SchoolinBoston,Massachusetts.Hehasbeencloselypatehowmuchcapitalandtimewillberequiredconnectedwithmorethan50entrepreneurialventu
8、resasanadviser,investor,ordirector.Heteachesasecond-toaccomplishtheirobjectives.Typically,theyareyearcourseattheHarvardBusinessSchoolcalled“En-wildlyoptimistic,paddingtheirprojections.In-trepreneurialFinance,”forwhichhehasdevelopedmorev
