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1、15934_Sullivan_ffirs_3p.r.qxp1/2/0810:03AMPageiiiHey,Whipple,SqueezeThisAGuidetoCreatingGreatAdsThirdEditionLUKESULLIVANJohnWiley&Sons,Inc.15934_Sullivan_ffirs_3p.r.qxp1/2/0810:03AMPagevi15934_Sullivan_ffirs_3p.r.qxp1/2/0810:03AMPageiHey,Whipple,SqueezeThis15934_Su
2、llivan_ffirs_3p.r.qxp1/2/0810:03AMPageiiAdweekBooksaddressthechallengesandopportunitiesofthemarketingandadvertisingindustries,writtenbyleadersinthebusiness.WehopereaderswillfindthesebooksashelpfulandinspiringasAdweek,Brandweek,andMediaweekmagazines.GreatBooksfromth
3、eAdweekSeriesInclude:Disruption:OverturningConventionsandShakingUptheMarketplace,byJean-MarieDruTruth,LiesandAdvertising:TheArtofAccountPlanning,byJonSteelPerfectPitch:TheArtofSellingIdeasandWinningNewBusiness,byJonSteelEatingtheBigFish:HowChallengerBrandsCanCompet
4、eAgainstBrandLeaders,2ndEdition,byAdamMorganLifeafterthe30-SecondSpot:EnergizeYourBrandWithaBoldMixofAlternativestoTraditionalAdvertising,byJosephJaffePickMe!:BreakingIntoAdvertising,andStayingThere,byJanetKestinandNancyVonkHey,Whipple,SqueezeThis:AGuidetoCreatingG
5、reatAdvertising,3rdEdition,byLukeSullivan15934_Sullivan_ffirs_3p.r.qxp1/2/0810:03AMPageiiiHey,Whipple,SqueezeThisAGuidetoCreatingGreatAdsThirdEditionLUKESULLIVANJohnWiley&Sons,Inc.15934_Sullivan_ffirs_3p.r.qxp1/2/0810:03AMPageivCopyright©2008byLukeSullivanAllrights
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