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1、BusinessCreativeGuideforPromotedPinsCreativewaystopromoteideasVersion11/20/2015BusinessCreativeGuideforPromotedPins
2、2TheartofaPinAguidetocreatingPromotedPinsPinsareideasGoalstoconsiderPeopleusePinteresttodiscoverandsaveideasforthingsWhenyou’recreatingaPintodriveawareness,thegoal
3、istheywanttodo.GiveaPinneragoodidea,andthey’llwanttohavepeopleconsidertheidea.That’sabitdiferentfromtotryit.WhileyoualwayswanttomakesureyourPinsareaPinmeanttocaptureintentandincreaseengagement,helpful,beautifulandactionable,thisguidewillhelpyouwhichisshowingpeoplethataspecificide
4、aisachievable.cateryourPinstospecificadvertisingobjectives.Andofcourse,aPinlookingtodriveclicksshouldgivePinnersareasontotakeanaction.Remembertousethetipsbelowassuggestions—notnecessarilyasachecklist.Youmaynotwanttoalwaysuseeverytactic,butwehopethisguidehelpsyouthinkthroughwhenyo
5、ushould.PromotedPinsforPromotedPinsforPromotedPinsforAwareness(CPM)Intent(CPE)Action(CPC)WithafocusontheimageandThisPinispackedwithdetailedThisPinpointsPinnerstoaninquisitivetextoverlay,thisinfothathelpsPinnersnarrowawebsitethat’llhelpthemPinisdesignedtogetPinnersdownimportantpe
6、ttraits.chooseexactlytherightbreedthinkingaboutadoptingapet.Pinnersarealsolikelytosaveforthem.Callstoactionandasuchaninfo-richPinforfuturepromiseofmoreinfohelpdrivereference.clicks.BusinessCreativeGuideforPromotedPins
7、3BuildingawarenessThegoalofthesePromotedPinsshouldencourageth
8、ePinnertoconsidertheideaCompellingimagesTextoverlaysDetaileddescriptionsPinnersmaynottakethetimetoreadPinsrepresentideas,soifitisn’tclearUsethedescriptiontoaddressanyyourdescription,sobesuretheimagefromtheimagealonewhataPinisobstaclesandhelppeopleenvisionisabletostandonitsown.St
9、eerclearabout,youcouldaddatextoverlaythemselvesdoingwhatyourPinfromimagesthatfeeloverly“user-togivemorecontext.Thiscanbeconveys.Forexample,ifit’sarecipegenerated”oronesthataretoobusy.especiallyusefulwhenPinnersbrowsethatlookshard,usethedescriptiontoLifestyleimages,ratherthanplai
10、nmorequickly.tellthemitonlytakes30minutes.produ
