河南电视台《成语英雄》栏目分析

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1、节目理念的创新、内容的创新、传播形式的创新，增强电视品牌辨识度，打造品牌形象；电视是大众传播工具，担负着重要的文化传承使命，文化是民族之魂，更是立台之本。在众多电视媒体不断推出娱乐节目的同时，挖掘中国传统文化，结合受众需求，用发展的眼光，找出文化和娱乐的交集，制作出独具魅力的文化节目；融媒体时代，电视媒体不能抱残守缺，要主动融入新媒体，用互联网思维去扩宽传播平台，把网台互动、微平台的构建以及延伸至多媒体，多种传播平台相互互动，打造全媒体平台。关键词：电视栏目，《成语英雄》，文化定位，品牌建设IIAbstractIntheeraofconvergencemedia,television

2、,asatraditionalmedia,facesbothausterechallengesandvaluableopportunities.Itisextremelyimportantfortelevisionmediatokeeppacewiththetimes.Televisionshouldbeopentothenewmediaandactivelybuildthecorecompetitivenesswithtakingtheroadofbranddevelopment.Nowadays,“homogeneity”isaseriousproblemwithintelevi

3、sionprograms.ThebrandcompetitionhasbecomeoneofmajorcompetitionsamongdifferentTVstations.Specifically,theprovincialsatelliteTVstationshavetofollowthedevelopmentofspecializationandindividualizationduetothemonopolisticpressurefromCCTVandthedecreaseofsurvivalspacecausedbylocalTVstations.HenanTVtrie

4、stosolvethisproblembyvariousmethods.“ThehistoryofHenanprovinceisequaltohalfChinesehistory”.HenanprovincehasalonghistoryanditisthebirthplaceofChinesecivilizationwithprofoundtraditionalcultureandcustom.Therefore,HenanTVtakesadvantageoftraditionalcultureandestablishesaseriesofhero-themeTVshows,suc

5、has“WuLinFeng”,“LiYuanChun”,“HeroofChinesecharacter”,“Heroofidiom”andsoon.TheseTVshowsarefulloftraditionalChinesecultureandformthefascinatingsceneryofTVculture.ItistheuniquefeatureofHenanTVandbuildsthebrandof“culturalTV”.AlargenumberofaudienceshavebeenattractedbyHenanTVandHenanTValsoreceivesthe

6、greatpraiseinthefieldofTVmedia.ItbringsalotofsocialandeconomicbenefitstoHenanTV.“Heroofidiom”isalarge-scaleTVshowfocusingoncultureandentertainmentcreatedbyHenanTV.Thecoreideaof“Heroofidiom”is“CulturalChina,CulturalTV”anditsmajormissionistoinheritChinesecultureofidiomandtoexpandthestorybehindidi

7、omculture.Firstofall,inthesettingofscene,thegreatvisualandauditoryfeastisexhibitedbycreatingthelargestagescene“Bridgeofidiom”withstunninglightingandsound.Second,thesettingofcontentsfocuseson“Guessingidiomviadrawing”andusesgamestos