山东电视台齐鲁频道品牌栏目分析

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1、■lf’鼍^·L，^AbstractDiscussiontheTVChannelBrandDiscussionontlle1VColumnPartofShanDongQiLuMajorinCinematics：XuYananTutor：Prof．YhJiAbstractAtpresent，mediaindustryinchinadevelopedSOrapily．however,thecompetitionoftvmediaiSmoreandmoreshaplyt．TheProvincialterr

2、estrialchannelsiSnotclingtothecitiesandcountiesinthedevelopmentoftelevision，notintotheembarrassingsituation，howtosprungup，andopenedupanewworldinlimitedareaoftheTVmarkets，thatiSallprovincialterrestrialtchannelshasbeenlookingfor．Shangdongqiluchannelhasbr

3、oadcastedfor16years，firmlyholdthephilosophyof。orfirst．oronly”tocontinuetheroadoftheyowned．inrecent，moreattentiontoqiluchannelisfullydevelopadomesticmarket，intheirownadvantage，despitestrongly．buildoutaseriesofstronginfluenceoftvbrandandTheProvincialterr

4、estrialchannelshasthespring．ofdevelopment．qiluchannelandactivelyfocusessociety,people’Slivelihood，andnews，events，allinteractibetweenthe”qilumodel”becamebrightly．theaveragerevenueandmarketsharingisonthegroundandthehighestchannel．thebroadinfluenceandqual

5、ityprogrammes，makeqiluchanneltelevisionviewersastheprimarychannel．ThecolumnintheexplorationandinnovationiStryingtogainexperience，theprovincialthereformofthetelevisionchannelanddevelopmentiSnottheleastexperience．intheheatofthetelevisionmedia,shandongtel

6、evisionchannelsinqilutothecasedeepintheanalysisisveryvaluable．HowtocatchtheeyesofAudience，howmakingtheinfluenceofbrandbecamewidlyandhigllratings，makingTVbrandcolumnisbecomingmoreandmorecrucial．thekeyinqiluchannelbrandsectionislnnovation．thedailynews，to

7、teaseqiluchanneltodevelopanddialysisspecialsectionofexploration，theinternalmanagementanddatabasedontheonehand，andthedepthoffieldworktoqiluchannel．withthefeedbackandanalysis，examplesofstatisticalanalyses，literature，acomparativestudyandthemainmethodtoqil

8、uchanneldevelopedthestatus，apatternofSuccessisappearing．andshowingtheproblemsofqiluchannalindevelopment．Thispaperisdividedintofourchapters，thefirstchapteristointroducetheIIIIV专l●^一、选题背景一、笾茬151再索引言当今，国内电视行业发展迅速，频道之间的竞争也日趋激烈。再加原有的电视观众群体被各