郭士纳_谁说大象不能跳舞(英文版)

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1、WhoSaysElephantsCan’tDance?LeadingaGreatEnterpriseThroughDramaticChangeLouisV.Gerstner,Jr.ThisbookisdedicatedtothethousandsofIBMerswhonevergaveupontheircompany,theircolleagues,andthemselves.TheyaretherealheroesofthereinventionofIBM.ContentsForewordviiIntro

2、duction1PARTI-GRABBINGHOLD71TheCourtship92TheAnnouncement183DrinkingfromaFireHose294OuttotheField415OperationBearHug496StoptheBleeding(andHoldtheVision)567CreatingtheLeadershipTeam738CreatingaGlobalEnterprise839RevivingtheBrand8810ResettingtheCorporateComp

3、ensationPhilosophy9311BackontheBeach103PARTII-STRATEGY11112ABriefHistoryofIBM11313MakingtheBigBets12114Services—theKeytoIntegration12815BuildingtheWorld’sAlreadyBiggestSoftwareBusiness13616OpeningtheCompanyStore14617UnstackingtheStackandFocusingthePortfoli

4、o15318TheEmergenceofe-business16519ReflectionsonStrategy176PARTIII-CULTURE17920OnCorporateCulture18121AnInside-OutWorld18922LeadingbyPrinciples200PARTIV-LESSONSLEARNED21723Focus—YouHavetoKnow(andLove)YourBusiness21924Execution—StrategyGoesOnlySoFar22925Lea

5、dershipIsPersonal23526ElephantsCanDance24227IBM—aFarewell253APPENDICES259AppendixA—TheFutureofe-business261AppendixB—FinancialOverview277Index287ABOUTTHEAUTHORCREDITSCOVERCOPYRIGHTABOUTTHEPUBLISHERForewordIhaveneversaidtomyself,“Gee,IthinkIwanttowriteabook

6、.”Iamnotabookwriter.UntilnowIhaven’thadthetimeortheinclinationtoleanbackandreflectonmythirty-fiveyearsinbusiness.Ihaven’thadthepatienceittakestositdownforalongtimeandcreateabook.ThroughoutmybusinesslifeIhavebeenwaryoftellingothershowtomanagetheirenterprise

7、sbasedonmypersonalexperiences.And,frankly,Iwasn’tsureifanyonewouldbeinterestedinreadingmythoughts.Ireadalotofbooks,butnotmanyaboutbusiness.Afteratwelve-hourdayattheoffice,whowouldwanttogohomeandreadaboutsomeoneelse’scareerattheoffice?Ihavealwaysbelievedyou

8、cannotrunasuccessfulenterprisefrombehindadesk.That’swhy,duringmynineyearsasChiefEx-ecutiveOfficerofInternationalBusinessMachinesCorporation,IhaveflownmorethanImillionmilesandmetwithuntoldthousandsofIBMcustome