郭士纳_谁说大象不能跳舞(英文版)

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1、WhoSaysElephantsCan’tDance?LeadingaGreatEnterpriseThroughDramaticChangeLouisV.Gerstner,Jr.ThisbookisdedicatedtothethousandsofIBMerswhonevergaveupontheircompany,theircolleagues,andthemselves.TheyaretherealheroesofthereinventionofIBM.ContentsForewordviiIntroduction1PARTI-GRABBINGHOLD71TheCourtship92Th

2、eAnnouncement183DrinkingfromaFireHose294OuttotheField415OperationBearHug496StoptheBleeding(andHoldtheVision)567CreatingtheLeadershipTeam738CreatingaGlobalEnterprise839RevivingtheBrand8810ResettingtheCorporateCompensationPhilosophy9311BackontheBeach103PARTII-STRATEGY11112ABriefHistoryofIBM11313Making

3、theBigBets12114Services—theKeytoIntegration12815BuildingtheWorld’sAlreadyBiggestSoftwareBusiness13616OpeningtheCompanyStore14617UnstackingtheStackandFocusingthePortfolio15318TheEmergenceofe-business16519ReflectionsonStrategy176PARTIII-CULTURE17920OnCorporateCulture18121AnInside-OutWorld18922Leadingb

4、yPrinciples200PARTIV-LESSONSLEARNED21723Focus—YouHavetoKnow(andLove)YourBusiness21924Execution—StrategyGoesOnlySoFar22925LeadershipIsPersonal23526ElephantsCanDance24227IBM—aFarewell253APPENDICES259AppendixA—TheFutureofe-business261AppendixB—FinancialOverview277Index287ABOUTTHEAUTHORCREDITSCOVERCOPYR

5、IGHTABOUTTHEPUBLISHERForewordIhaveneversaidtomyself,“Gee,IthinkIwanttowriteabook.”Iamnotabookwriter.UntilnowIhaven’thadthetimeortheinclinationtoleanbackandreflectonmythirty-fiveyearsinbusiness.Ihaven’thadthepatienceittakestositdownforalongtimeandcreateabook.ThroughoutmybusinesslifeIhavebeenwaryoftel

6、lingothershowtomanagetheirenterprisesbasedonmypersonalexperiences.And,frankly,Iwasn’tsureifanyonewouldbeinterestedinreadingmythoughts.Ireadalotofbooks,butnotmanyaboutbusiness.Afteratwelve-hourdayattheoffice,whowouldwanttogohomeandreadaboutsomeoneelse’scareerattheoffice?Ihavealwaysbelievedyoucannotru

7、nasuccessfulenterprisefrombehindadesk.That’swhy,duringmynineyearsasChiefEx-ecutiveOfficerofInternationalBusinessMachinesCorporation,IhaveflownmorethanImillionmilesandmetwithuntoldthousandsofIBMcustome