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ID:33785125
大小:632.18 KB
页数:55页
时间:2019-03-01
《a银行b分行投资银行业务现状分析与发展策略分析》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、A银行B分行投资银行业务现状分析及发展策略研究TheSituationAnalysisAndTheStudyOfTheDevelopingStrategyOnBbranchInBankAAbstractKindsofdemandsforthefinancialgoodsandservicesboostwiththerapiddevelopmentandconsistentupdateofeconomicsinChina.Investingbankbusinessseemsareasonablewayforcommercialbankstoconvertunderth
2、esituationofinterestrateopenness,capitalconstraintandshiftoffinancingstructure.ThesamethingshappentoBankA,too.TheoperationofinvestingbankbusinessiscrucialforbothBbranchandthewholebankcorporation.Whatwefocusinthisthesisisthesituationanalysisofinvestingbankbusinessandconsequentlythesugge
3、stionsonthestrategyforBbranchtoimproveherbusiness.CombiningSWOTanalysismethod,PESTanalysismethodandBalancedScorecardAnalysis,wedescribeandanalyzethesituationofinvestingbankbusinessofBbranchin16dimensions,whichcouldbedividedinto40observationaspects.Theresultsshowthattheinvestingbankbusi
4、nessgoeswellandthefactorsofopportunityandthreatenareconvertible.CustomeristhemainaspecttoshowthestrengthenandweaknessofBbranch.Allinall,S-C-O-EcouldbeemployedtoindicatethesituationofinvestingbankbusinessinBbranch,whichmeansBbranchshouldtakeitsownadvantages,especiallyincustomerandmarket
5、ingandkeepitselfsubstantiallydevelopingbasedonthesituationoftheeconomicenvironmentatthesametime.Sevenchaptersareincludedfortherelatedstudyinthisthesis.Thefirstchapteristhebriefintroductionaboutthebackground,meanings,goals,methodsandcreativityofthisstudy.Thesecondpartisliteraturerevieww
6、heretherelatedtheoreticalbackground,theformercomparativeandhistoricalstudyareintroduced.Then,theinvestingbankbusinessinBbranchofAbankisintroducedbrieflyandsystemicallyinthethirdchapter.What’smore,theinvestingbankbusinessinBbranchofAbankisdeeplyanalyzedintheviewofstrategicdevelopmentbyS
7、WOT,PESTandBSCintheforthchapter.Accordingtotheresultsobtainedfromthestudyintheforthchapter,thepresentandpotentialproblemsaboutthedevelopmentstrategiesofBbranchofAbankaresuggestedinthefifthchapterandthesuggestiononhowtoimprovethedevelopmentstrategiesarediscussedinthesixthchapter.Atlas
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