a银行b分行投资银行业务现状分析与发展策略分析

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1、A银行B分行投资银行业务现状分析及发展策略研究TheSituationAnalysisAndTheStudyOfTheDevelopingStrategyOnBbranchInBankAAbstractKindsofdemandsforthefinancialgoodsandservicesboostwiththerapiddevelopmentandconsistentupdateofeconomicsinChina.Investingbankbusinessseemsareasonablewayforcommercialbankstoconvertunderth

2、esituationofinterestrateopenness,capitalconstraintandshiftoffinancingstructure.ThesamethingshappentoBankA,too.TheoperationofinvestingbankbusinessiscrucialforbothBbranchandthewholebankcorporation.Whatwefocusinthisthesisisthesituationanalysisofinvestingbankbusinessandconsequentlythesugge

3、stionsonthestrategyforBbranchtoimproveherbusiness.CombiningSWOTanalysismethod,PESTanalysismethodandBalancedScorecardAnalysis,wedescribeandanalyzethesituationofinvestingbankbusinessofBbranchin16dimensions,whichcouldbedividedinto40observationaspects.Theresultsshowthattheinvestingbankbusi

4、nessgoeswellandthefactorsofopportunityandthreatenareconvertible.CustomeristhemainaspecttoshowthestrengthenandweaknessofBbranch.Allinall,S-C-O-EcouldbeemployedtoindicatethesituationofinvestingbankbusinessinBbranch,whichmeansBbranchshouldtakeitsownadvantages,especiallyincustomerandmarket

5、ingandkeepitselfsubstantiallydevelopingbasedonthesituationoftheeconomicenvironmentatthesametime.Sevenchaptersareincludedfortherelatedstudyinthisthesis.Thefirstchapteristhebriefintroductionaboutthebackground,meanings,goals,methodsandcreativityofthisstudy.Thesecondpartisliteraturerevieww

6、heretherelatedtheoreticalbackground,theformercomparativeandhistoricalstudyareintroduced.Then,theinvestingbankbusinessinBbranchofAbankisintroducedbrieflyandsystemicallyinthethirdchapter.What’smore,theinvestingbankbusinessinBbranchofAbankisdeeplyanalyzedintheviewofstrategicdevelopmentbyS

7、WOT,PESTandBSCintheforthchapter.Accordingtotheresultsobtainedfromthestudyintheforthchapter,thepresentandpotentialproblemsaboutthedevelopmentstrategiesofBbranchofAbankaresuggestedinthefifthchapterandthesuggestiononhowtoimprovethedevelopmentstrategiesarediscussedinthesixthchapter.Atlas