基于o2o模式的上海邮政电子商务运营体系构建与平台建设

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2、earchpurposeandsignificance．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．2Thesisresearchcontentandideas．⋯⋯．⋯．．⋯．⋯．⋯．⋯⋯．⋯．⋯⋯⋯．．⋯⋯．⋯．⋯⋯．⋯．31．3．11．3．2Theresearchcontent．．．⋯⋯⋯．⋯．．．⋯．⋯．⋯．．⋯．．⋯⋯．⋯．⋯⋯．⋯．⋯．．．⋯⋯⋯．⋯⋯．．3Researchideas．．⋯⋯．⋯⋯．⋯⋯．⋯⋯．⋯．．⋯⋯⋯．．⋯．⋯⋯．⋯⋯⋯⋯．．⋯⋯．⋯．⋯⋯．⋯31．4Researchmethods

3、andtools．⋯．．⋯．⋯．⋯⋯．．⋯⋯．．⋯⋯⋯．⋯．⋯⋯⋯．．⋯⋯⋯．⋯．⋯．．⋯．41．5Themaininnovationsofthethesispoint．．⋯．⋯．⋯⋯⋯．⋯．．⋯．⋯．⋯⋯．．⋯．⋯．⋯⋯⋯4Thesecondchapteristhetheoryandfiteraturereview．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．72．12．22．32．42．5Cloudcomputingtheory．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．

4、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．7Bigdatatheory．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．8Thewholenetworkmarketingtheory．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．10TheInternetmodeofthinking．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．

5、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．10The020electroniccommercepattem．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．12(1)(2)(3)(4)Originandtheconceptof020electroniccommerce．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．12Modecharacteristicsof020e-commerceanddeficiency．．．．．．．．．．．．．．．．．．．．．．13Generalsitua

6、tionofthedevelopmentofdomestic020E—commerce⋯．．14Themaindevelopmenttrendof020electroniccommercepattem．．．．．．．．14Thethirdchapteristheanalysisofthedevelopmentof020e-commerceenterprisesdemand．．⋯⋯．．⋯⋯⋯．⋯⋯．⋯．⋯⋯⋯．⋯．⋯．．⋯．⋯⋯⋯⋯⋯．⋯⋯⋯⋯．⋯．⋯．⋯．⋯⋯．⋯．⋯．．⋯⋯．⋯．⋯⋯163．1Analysisofthetransformationoftraditionalenterprise

7、stothetrendofe-commerce⋯⋯．⋯⋯．．⋯⋯⋯⋯．⋯．⋯．．⋯．⋯⋯⋯⋯⋯．⋯⋯⋯⋯．⋯．⋯．⋯．⋯⋯．⋯．⋯．．．⋯．⋯．⋯⋯．．163．1．13．1．2Thetransformationofthetraditionalenterpriseelectricbusinesstrend．．16AnalysisChinapostale-commercedevelopmentadvantage．