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1、上海交通大学硕士学位论文O2OMOBILEPRODUCTSDESIGNRESEARCHBASEDONUSEREXPERIENCEABSTRACTDevelopmentofInternettechnologyenablesavarietyofnewInternetservicesemergingrapidlythesedays.O2Oisoneamongthenewmodels.O2Oisanonlinetoofflineservice,userspurchasesonline,andthenthenextpicku
2、paproductorenjoyservicesoffline.Bothonlinetoofflineandofflinetoonlineareincludedinthewholeexperiencedesignprocess.ThesetwoaspectsformedrecyclableclosedloopofO2O.O2OhasagoodmomentumofdevelopmentinChina,buttherearenotyettoanysystematicresearchconductedtotheO2Ous
3、erexperiencedesign.TodeepentheunderstandingofuserexperiencedesignofO2Oproducts,IdidO2Omodelacademicstudies,successfulO2Ocasestudies,elementsofgooduserexperienceresearchesanddesigningprocesses,combiningwithuserexperiencecharacteristicsoftheO2Omobileproducts,asw
4、ellasthroughactualpracticeofO2Oproject.Themainworkofthepaperincludesthefollowingaspects:1.BydeepresearchofO2Oproducts,combinedwithdomesticandforeignO2Oproductsuccessfulstories,brieflyintroducethemodeofO2Oproducts,thebasiccharacteristicsoftheproducts,andindustr
5、ycharacteristicssuitableforthedevelopmentofO2Oproductsaswell.2.ConductsystematicresearchofInternetproductsuserexperiencedesign,analyzeInternetproducts’fourlayers:strategiclayer,structurallayer,framelayer,anddisplaylayer.Alsodoacomprehensivestudyofuserexperienc
6、edesignmethodsandevaluationmethodsofInternetproducts’userexperiencedesigninordertomakeguidanceforsubsequentpracticalprojectdesigns.II万方数据上海交通大学硕士学位论文3.Basedonthetwopreviousresearches,conductadetailedstudyoftheuserexperienceofO2Oproducts.Duringmyresearch,Ialsoc
7、onductasurveyaboutO2OproductsuserexperiencetofindsomeproblemsofO2Ouserexperiencedesignandgivereasonablesuggestionstosolvetheseproblems.AlsothroughtheactualO2Oproductuserexperiencedesignproject,reflectandsummarizethemethodsandevaluationofO2Oproduct’suserexperie
8、ncedesign.KEYWORDS:UserExperience,MobileProduct,O2O,ProductDesignIII万方数据上海交通大学硕士学位论文目录第一章绪论······················································································11.
