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1、上述研究成果和策略措施将为A企业智慧资源对接网络平台的落地实施提供战略支撑和战术手段。关键词：A企业；智慧资源对接；网络平台；营销策略AbstractInrecentyears,thedevelopmentofInternet-basedbusinessmodelinnovationhasbecomeamajorstrategiccompetingfield,amongwell-knownenterprises,middleandsmall-sizedenterprises,andevennewly-establishedenterprises.Oneofhigh-techenter
2、prisesofBeijing(HereinafterreferredtoasAbusiness)hasdesignedanddevelopedanewsetofintellectualresourcesdockingnetworkplatform,andintendedtomaketheindividualintellectualresourcesasordinarycommodityandcanbefreelyconfiguredthroughthisnetworkplatform.Duetothevalueoftheproductsonthisnetworkplatformha
3、scharacteristicsofinvisible,individualdifferencesandsubjective,themarketingapproach,thewayofpromotion,andthemarketingresultsaredifferentfromthoseofordinarygoods.Furthermore,theplatformitselfisakindofbrand-newbusinessmodel.Itisneededtodesignanddevelopnewmarketingstrategiesinordertosuccessfullypr
4、omoteittothecommunityandtoberecognized.Inthispaper,bytakingtheapplicationandpromotionofthenetworkplatformastheresearchgoal,acomprehensivesummaryofthecurrentmarketingtheoriesandbusinessmodelinnovationadvancesandtrendsismade,themacrobackgroundandthestateofthisnetworkplatforminthesameindustrywerea
5、nalyzed,byusingPESTanalysisandthefiveforcesmodel,andtheinternalstrengthsandweaknessesandtheexternalopportunitiesandchallengesarealsoanalyzed,withtheSWOTanalysismethod.Thenthemarketingstrategiesthatmeettherequirementofpopularizationandapplicationoftheintellectualresourcesnetworkplatformarepropos
6、ed.Theresultsshowedthat:1)Thecurrentnationalmacroeconomicpolicyofencouragingenterprisesinnovationinordertopromoteindustrialupgrading,theprosperityofinternetbusinessmodel,thetechnicalenvironmentofexplosivegrowthofmobileend-user,andthepotentialdemandofindividualcitizenstopursueself-realizationpro
7、videsagoodmacroenvironmentforthepopularizationandapplicationofAbusinessintellectualresourcesnetworkdockingplatform.VI2)Abusinessintellectualresourcesplatformnetworkisdifferentfromagenerale-commerceplatform.Theproductsonthisplatfor
