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1、AbstractWiththecontinuousdevelopmentofthetheoriesandpractices,corporatefinancialstatementanalysisisnolongerconfinedtodatacollectionsandratioanalysis,butconstantlytendtoperceivethecompany'sresourcesallocationstructurefromtheelementsofinformation.Itiscombinedwiththeanalysisofthequalityofcorpo
2、ratefinancialsituation,includingthequalityofasset,capitalstructure,profitsandcashflow,tofindthestrategicdevelopmentintentionsfromtheperspectiveofmanagers.Ontheotherhand,Chinesetraditionalretailershavebeenfacedwithgrowingcosts,fiercecompetition,difficultiesofexpansionandlowrateofreturninrece
3、ntyears,whilethedevelopmentofInternettechnologyhasahugeimpactonthemaswell.Theimpactofthenetworkandtechnologyisbringingafourthmajorchangetothisindustry,justafterthemalls,supermarketsandchainstores.OnMarch20,2013,SuningApplianceCo.,Ltd.wasofficiallyrenamedasSuningCommerceGroupCo.,Ltd.Asaleade
4、rofretailersinChina,Suninghastakenabigstepfromthetraditionalapplianceretailerstothestrategictransformationofe-commerce.Suningnotonlyhasmorethan1,500physicalstores,butalsoisonthethirdplaceofdomesticB2Cmarket.ItisthenewmodelofonlinetoofflineinretailbusinessthatmakingSuningagoodrepresentativeo
5、fthetransformationstrategiesandthatleadingthenewtrendofretailbusinessinChina.Thisessayaimstoanalyzethetraditionalretailers’transformationstrategiesfromtheperspectiveoffinancialstatement.ByanalyzingsixconsecutiveyearsofannualreportsofSuningCommerceGroup,wecanfindoutthestrategicintentionofthe
6、transformationfromatraditionalapplianceretailertoanO2Ocompany.Thedynamicprocessofthetransformationcanbedifferentiatedbythefinancialstatementsinformationsothatwecanconcludehowthetraditionalretailersshouldallocatetheirresourcestoachievethestrategicadjustmentforasuccessfultransformation,inspit
7、eoffacingtherecessionofdemandandcompetitionsofecommerce.Keywords:Financialstatementanalysis,Transformationstrategy,SuningCommerceGroup目录第1章前言..............................................11.1选题背景.....................................................11.2选题
