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大小:2.72 MB
页数:63页
时间:2019-02-26
《媒介融合视域中的传统媒体微博的研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、Atthefaceoftheimpactofnetwork,mobilephonesandothernewmedia,manytraditionalmediatrytousenewtechnologies,newmeansofcommunicationactivelytoexplorethewayofintegrationtonewmediaof.Wi也theriseofnewmediamicro·blogform,traditionalmediarushtoopenmicro-blog.111isi
2、sanotheractivepracticesofintegrationtonetworkandphonesaftertraditionalmediahavefoundedwebsites.Generallyspeaking,traditionalmediamicro·blogisapplicationsofallcharactersofmicro—blog.Manyscholarst11i11l(thattheintegrationoftraditionalmediaandmicro-blogisa
3、neffectivestrategytorespondtomicro—blogstorminthestudy,andtheythinkitwillhaveagoodfuturefromanalyzingtheadvantagesandtheinfluencesfromthetheoreticalway.However,theintegrationhasbecometraditionalmedia’Swaystorespondtothenewmedia’Schallenge.Intheenvironme
4、ntofmediaconvergenceandpopularofmicro—blog,doestraditionalmediaopenmicro—blogreallywantingtofindawayfordevelopment,orjusttopursuethefashion?Ifthiswayisfeasible,itisdeservedtotakearesearchofusingthenewformingoodway.TIlisarticleattemptstotakeareasonablede
5、fmitionofthemeaningandcharacteroftraditionalmedia’Smicro-blog,andpickupsomesamplesofSina-micro—blogandtraditionalmedia’Smicro—blogtotakeadeepanalysis.ThenitwilldiscussthevalueofitsdevelopmentadvantagesandtheproblemstofindausefulandgoodmeasllreS.Keywords
6、:micro-blog,traditionalmedia,traditionalmediamicro·blog,n目录摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..IABSTRA所⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.¨目录⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..川1.绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.11.1研究背景与意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11.1.
7、1融合——媒介发展的必然趋势⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11.1.2研究意义⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11.2主要概念的界定与表述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.21.2.1微博⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..21.2.2微博的功能与传播特性⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31.2.3传统媒体微博的内涵⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一41.3相关研究的考察⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯
8、⋯⋯.61.4研究方法⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.71.5研究创新点与不足之处⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯81.5.1创新点⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯..81.5.2不足之处⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯.81.6论文结构安排⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯82.传统媒体微博概述⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯102.1传统媒体微博的兴
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