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1、SMESANDINTERNETADOPTIONSTRATEGY:WHODOSMESLISTENTO?Beckinsale,Martin,FacultyofBusinessandLaw,DeMontfortUniversity,TheGatewayLeicester,LE19BH,UK,MBeckinsale@dmu.ac.ukLevy,Margi,WarwickBusinessSchool,UniversityofWarwick,CoventryCV47AL,UK,Margi.Levy@wbs.ac.ukAbstrac
2、tGovernmentshavedevelopedpoliciesandstrategieswhicharedesignedtoassistSMEstobecomee-enabled.ItisnotclearwhatimpactthesestrategieshaveonSMEs.Thereissomeevidencethatcustomersdriveadoptionduetotheneedtointegrateinformationinthesupplychain.Thereisalsosomeevidencetha
3、townersofSMEsdriveforwardadoption,primarilybecauseoftheperceivedbenefits.Thepaperusesnetworkactortheorytoinvestigatetheseissues.Fiveinfluencenetworksareidentified.Thesearetheexpertnetwork,primarilyITfirms;theindustrylednetwork,SMEsworkingincollaborationwithindus
4、tryorganisations;thecustomerlednetwork,drivenbycustomerrequirements.Thedriversofthesenetworksareprimarilystrategic.ThefinaltwonetworksaretheICTsupportnetworkandnovicenetworkswhicharedrivenbytheSMEowner.ThekeydifferenceislessdevelopedinternalIT.Themainoutcomefrom
5、theanalysisisthatgovernmentpoliciesandstrategieshavenoinfluenceonadoption.Thesecondoutcomeisthatcompetitorpressurehasnoinfluence.Theresearchsupportsthecontentionthatcustomerpressureiscentral.Additionally,ITsuppliershaveakeyinfluencingrole.Theimplicationsforgover
6、nmentareexplored.Keywords:internetadoptionstrategy,governmentpolicy,SMEs1INTRODUCTIONThispaperconsidersInternetadoptionstrategyinSMEsfromtheperspectiveofwhodrivesit.Thereisconsiderableeffortbeingexpended,bothintimeandmoney,bygovernmentsinencouragingsmallandmediu
7、msizedenterprisestoinvestininternettechnologies.ItisnotclearthatthiseffortishavingthedesiredeffectonSMEinternetadoption.ThispaperreviewsthebenefitsoftheInternetastheyareunderstoodbySMEs.ThedevelopmentofInternetadoptionstrategiesinSMEsareconsideredfromtheperspect
8、iveofwhoisinstrumentalinthedecisionprocess.ThepaperreflectsontheroleofgovernmentinencouragingInternetadoption.ThepaperusesnetworkactortheorytoassesstheprocessbywhichS
