资源描述：
《中小企业突围 网络营销策略知多少（how much do smes know about cyber marketing strategy）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、中小企业突围网络营销策略知多少（HowmuchdoSMEsknowaboutcybermarketingstrategy）Forthenetworkmarketing,theauthorcarriedoutalong-termthinking,accesstonumerousdata,trackingsomeofthecasesoccurredatthesametime,theindustry,thelevelofpracticeandnotatraderforsomeoftheavailableproductsandwebsite,networkmarketing,o
2、perationisconvenientandflexiblewithacertaindegreeofconfidence,andallkindsofnetworkmarketingtoolsandtechniquestheinvestmentofsomeproductsthantheevaluationindex.First,thenewapplicationofclassicmarketingWhetherthetraditionalmarketing,ornewbusiness,someofthebasictheory,toolsordevicestendtobe
3、generic,suchastopicmarketing,eventmarketing,word-of-mouthmarketing,one-to-onemarketing,databasemarketing,playedakeyroleinthenewmarketingsystemandthecase,andevenplaytheroleasthecorepoint.Two,relyingontheInternetMarketingSinceenteringtheInternetChinadevelopmenttoday,theformofnetworkmarketi
4、ng,relyingonthetoolsanddeliverypathshavechanged,butanykindofapplicationarestillinuse,fromthebrandadvertising,themostbasicexternallinks,networkadvertisingalliance,torelyonthirdpartye-commerceplatformtoexpandproductsalesandthickplotandbloomingofthesearchenginemarketing,andformanyenterprise
5、salreadyknowanduseverylowcoste-mailmarketing,andhasnotyetbeentheuniversalapplicationoftheclassifiedinformationplatform,electronicmagazinemarketing,blogmarketing,networkmarketing,communitywirelessmarketingtoolsandmarketingchannel,moreandmorerichanddiversespecies.Searchenginemarketing:acco
6、rdingtoCNNIC2007"ChinesesearchengineMarketResearchReport"showsthat44.71%ofInternetusersoftenuse(severaltimesaday)usingasearchengine,searchengineusersaccountedfor17.2%perday,thatusesearchenginesdailynumberofusersupto61.91%,meansthatmorethanhalfofInternetusersbegantorelyontheuseofthesearch
7、engine.Basedonthisuserbaseandcomposition,searchenginehasbecomeanimportantmarketingtoolforenterprisemarketing.Mainlyinclude:Baidu,YAHOO,GOOGLE,login,search,SogouAsksearchenginessuchasSinaandYAHOO,Sohucatalogue,catalogueclassificationcatalogcatalogwebsite,aswellasbykeyworda
