互动感知对微信用户持续参与意愿的影响的研究

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1、哈尔滨工业大学管理学硕士学位论文interactionbetweenusersandusers:improvinginformationexchangeperceptionandsocialinteractionperception,sothatstrivetoimprovecustomersatisfaction,socialsatisfactionandmediasatisfaction.EventuallyWeChatandothersocialnetworkingplatformoperatorscanstrengthenus

2、ers'continuedparticipationwillingnessandMaintainthevitalityofactiveforalongtime.Keywords:interactiveperception,socialsatisfaction,mediasatisfaction,continuetoparticipateIII哈尔滨工业大学管理学硕士学位论文目录摘要..............................................................................

3、.................................................IAbstract.............................................................................................................................II第1章绪论................................................................................

4、....................................11.1研究背景及意义...............................................................................................11.1.1研究背景................................................................................................11.1.2研究意义............

5、....................................................................................21.2国内外研究现状分析.......................................................................................31.2.1微信的研究现状.........................................................................

6、...........31.2.2互动感知的研究现状............................................................................31.2.3信息系统用户持续参与的研究现状....................................................41.2.4研究现状总结...................................................................................

7、.....51.3研究内容与方法...............................................................................................61.3.1研究内容................................................................................................61.3.2研究方法...........................................

8、.....................................................71.3.3技术路线...............................................