北京r化妆品公司发展战略-研究

《北京r化妆品公司发展战略-研究》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、万方数据首都经济贸易大学硕士学位论文北京R化妆品公司发展战略研究AbstractInrecentyears,winltherapiddevelopmentofChineseeconomyandthecontinuousimprovementoflivingstandards，consumersexcessivelypursuecosmeticswhicharenotnecessaryoflife．DomesticandforeignbrandsarecompetingtoscramblefortheCh

2、inesemarketasabigcake．BeijingRCosmeticsCompany,whoseproductsarefacialmasks，mostlyinOEMmanufacturing，iSfacingunprecedentedopportunities，butalsosufferedaseverecompetitionandchallenge．ItisofgreatsignificancethathowforRCompanytomakeproperstrategiestoenhancei

3、tsowndevelopmentandpromotedevelopmentofcosmeticindustryatthesametime．ThispapertakesBeijingRCosmeticsCompanyastheresearchobject，andanalyzesitsinternalandexternalenvironment，combinedwitllthetheoryofstrategicdevelopment．R’Sexternalopportunitiesandthreatsthe

4、nisobviouslyfaced，SOthispaperputforwardcorrespondingstrategicplan，providesomereferencesandsuggestionsforthedevelopmentofRcompany．Rcompany’Sexternalopporttmitiesinbroadprospectsforthecosmeticsmarket，therapiddevelopmentoftheindustry，foreignbrandsinChina,as

5、hrinkingshareofthemarketandgovernmentpolicysupport；externalthreatsareforeignbrandsstillaccountforthemajorityofmarketshare，competitionisbecomingincreasinglyfierce，lawsandregulationsofChina’scosmetiCSisstillnotperfect，thelocalbrandsufferedacrisisofconfiden

6、ce，theoveralltechnicallevelofdomesticindustrylow,backwardmanagementetc—Internaladvantagesincludinglonghistoryexperience，sophisticatedhardwareequipment,theoverallsteadydevelopment，andgraspthecoretechnology,differenceadvantageprominent，goodreputationwithin

7、theindustry；intemalweaknessesincludethemanagementoffoundationisnotstrong，backwardmanagement，lackofkeypersonnel，theadvantageofproductsfacingrecessionperiod，reformandinnovationisinsufficient，financingdifficulties，butalsosufferedthefactorymovedthemajorchang

8、e．BeijingRCosmeticsCompanyshouldbebasedontheirownadvantagesanddisadvantages，grasptheopportunitytodeveloptheirowndevelopmentstrategy,scientificmanagement，paygreatattentiontothetalents，increaseinnovation，strengthenmarketinga