hs珠宝有限公司商业模式的研究

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1、山东大学硕士学位论文CONTENTSAbstractinChinese．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．．．．．．．．．．．．．．．．．．．．．．1AbstractinEnglish．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．2Chapter1Introduction．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．

2、．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯．．31．1BackgroundoftheResearch⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．1．1IndustryBackground⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．31．1．2CompanyBackground⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯31．2SignificanceandPurposeoftheReaserch⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯41．2．1Sign

3、ificanceoftheReaserch⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一41．2．2PurposeoftheReaserch⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯5——一——一／一1．3MethodsandContentsoftheReaserch⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯--⋯⋯F．．：：⋯⋯．51．3．1ReaserchMethods⋯⋯⋯⋯⋯⋯⋯⋯⋯一⋯．=．===i。一⋯⋯．i志：：：i⋯⋯⋯⋯⋯⋯．5～、1．：；．2ReaserchContents⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

4、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯51．4s觚lcttlrc锄dI船。vati。n。fThesis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯：：：：：：：：：1．4．1S缸uc眦ofThesis⋯⋯⋯⋯．．吣．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯1．4．2InnovationofThesis．⋯．⋯⋯．．⋯．⋯．⋯．．．；⋯．．⋯⋯⋯⋯．⋯．⋯．⋯．⋯⋯．⋯⋯．⋯⋯．⋯⋯．⋯7一～～Chapter2TheorySummaryandReaserchFramework．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．⋯82．1D

5、efinitionofRelevantConception⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．82．1．1ConceptionofBusinessModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯一82．1．2EssenceofBusinessModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．92．1．3FactorsofBusinessModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯112．1．4FeaturesofBusinessModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

6、⋯⋯⋯⋯⋯⋯⋯⋯．132．2BasicTheoriesonDiamondModelofBusinessModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．132．2．1111eoryofPorter’SNationalDiamondModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．132．2．2Theoryof“Wbi．ZhuSixFactorsModel”⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．152．2．3TheoryofHamel’SFourFactorsModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．162．2．4TheoryofPort

7、er’SV甜ueChain⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．172．3DiamondModelandSixFactorsofBusinessModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯182．3．1DesigningofBMDiamondModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．182．3．2SixFactorsofBMDiamondModel⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．19Chapter3ExternalEnvironmentAnalysisofHSJewelryCompany⋯⋯⋯⋯⋯⋯

8、．22IV山东大学硕士学位论文3．1MaroEnvironmentAnalysis⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．223．1．1PoliticalandLegalFactors⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯223．1