j医药原料公司出口竞争力提升策略的研究

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1、JPHARMACEUTICALSRAWTERIALSCOMPANYEXPoRTINGCOMPETITIVEPRoMoTIoNSTRATEGYRESEARCHGraduate：GuyangxinSupervised：QiuBinSoutheastUniversityABSTRACTSincechinaioinedtheWTOqueen，theregistersystemistakenintopracticetoforeigntradeenterprise．nleoriginalmonopolypaRemwasbroken．Fore

2、igntradeindustryhasbecomearelativelylowerentrancethresholdcompetitionindustry．alotofmanufactoriesgottheforeign仃adefightswhichmadethecompetitionharder．Theaveragerateofprofitindustrydropped．Forexample，aSpharmaceuticalindustry，theexportprofitofgoodpharmaceuticalcompanyi

3、S5．36％．ButsincethenewchangingpolicywascarriedoutinAugest2005．RMBexchangerateagainsttheU．Sdollarclimbedsteadily．TillAug2010．theRMBexchangerateagainsttheU．Sdollarat6．80．FromJulylth2007．thestateadministrationoftaxmionreducedtherateoftaxrefundsin“Hi幽pollution，highenergy．

4、xonsumingandresources”industry．Thepharmaceuticalindustryisinthecontr01．Therateofmorethan90％productionisreducedfrom17％to5％．Althoghtitupto9％or13％againon2008．FromAug2005tonow,theappreciationplusthereduceoftaxmadethecostorexportinpharmaceuticalindustryriseupmorethan13％．S

5、o．it’Sveryimportantthatifitisstillnecessaryforthepharmaceuticalrawmaterialexportenterpriseexistenceandwhencalltheseenterprisesdotodealwiththesituation．Inthispaper，thecompetitiveadvantagetheory,thecorecompetitivenesstheory,theoryofindustrialclustersiSused．throughthean

6、alysisofcharacteristicsandenvironmentofforeigntradecompany,thecharacteristicsofpharmaceuticalrawmatedalsindustryinchinaandtheinternationalcompetitioncombinedpharmaceuticalrawmaterialscompanycase，givetheforeigntradecompanyinpharmaceuticalrawmaterialsexpoacompetitivene

7、ssstrategyresearch．Themainbodviscombinedforfiveparts：Thefirstpartintroducesthestudybackgroundandtheobjecttobestudiedthetopicselectionideaandthestudyingcontentandflame．Thesecondpartsummarizestherelatedliteratureinthepaper．Thethirdpartintroducesthecharacteristicsofthep

8、harmaceuticalrawmaterialsforeigntradecompany,thechinapharmaceuticalrawmaterialsbackground，detailiedinformationaboutchinapharmaceuti