bibliography on diffusion of innovation以创新扩散的参考书目

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1、BibliographyonDiffusionofInnovationMarch13,2000PenneyKirbyfortheHealthCommunicationUnitLapinski,-Maria-Knight;Witte,-Kim.Healthcommunicationcampaigns.InJackson,LorraineD.(Ed);Duffy,BernardK.(Ed);et-al.(1998).Healthcommunicationresearch: Aguidetodevelopmentsand

2、directions.(pp.139-161).Westport,CT,USA:GreenwoodPress/GreenwoodPublishingGroup,Inc.xiv,248ppAbstract:(fromthechapter)Healthcommunicationcampaignsaregenerallyaimedatalargenumberofindividuals,conductedduringaspecifiedtimeperiod,andconsistoforganized,planned,com

3、municationactivities.Therehasrecentlybeenanemphasisontheuseoftheorytoguidecampaigndevelopment.Campaigndesignerscommonlyemployanumberofmicro-orindividual-leveltheoriesofattitudeandbehaviorchange,includingthehealthbeliefmodel,thetheoryofreasonedaction,socialcogn

4、itivetheory,thestagesofchangemodel,modelsofriskcommunication,theelaborationlikelihoodmodel,andinoculationtheory.Inaddition,anumberoftheoriestakealarge-scaleor"macro"-approachtohealthcommunicationcampaignsandfocusonsocioculturalfactorsthatinfluencetheeffectiven

5、essofhealthcommunicationcampaignssuchasthesocialmarketingapproach,diffusionofinnovationtheory,andso-calledcommunityempowermentapproaches.Backer,T.E.(1995).Assessingandenhancingreadinessforchange:implicationsfortechnologytransfer.[Review][40refs].NIDAResearchMo

6、nograph,155,2141.Backer,T.E.,David,S.L.,&Soucy,G.(1995).Reviewingthebehavioralscienceknowledgebaseontechnologytransfer.Introduction.[Review][23refs].NIDAResearchMonograph,155,120.Barab,S.A.,Redman,B.K.,&Froman,R.D.(1998).Measurementcharacteristicsofthelevels

7、ofinstitutionalizationscales:examiningreliabilityandvalidity.JournalofNursingMeasurement,6(1),1933.Abstract:TheLevelofInstitutionalization(LoIn)scalesweredevelopedtoassesstheextenttowhichahealthpromotionprogramhasbecomeintegratedintoahealthcareorganization.Th

8、einstrumentwasdesignedspecificallytomeasuretheamountofroutinizationandnichesaturationoffoursubsystems(production,maintenance,supportive,andmanagerial)believedtomakeupanorganization