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1、创新，刀锋下的生存(Innovation,survivalundertheblade)Underthefinancialcrisis,whereenterprises"moneymapzz?In2009,theworldisstillshroudedintheshadowofthefinancialcrisis,enterprisesarefacingthedomesticandinternationalmarketenvironmentisstillnotimproved,theconsumerconfidenceindexisstill1ow,interban
2、kcompetitionmorecrue1.Underthisbackground,manyhouseholdelectricalapplianceenterpriseschoosethewaythroughhibernation.Thus,corporatelayoffsandwagecuts,asbusinessownersinvariablychoose・Peopleoftenconfusedinhouseholdappliances,nowfullycompetitivehomeapplianceindustrysituation,Chinahouseho
3、ldelectricalapplianeeenterprisesintheway?Atpresent,theprofitspaceofdomestichomeapplianceenterprisesinthe"Soviet"channelunderthemonopolyofsmallhouseholdelectricalapplianeeenterprisessurvivalworryingChinese:andtheinternationalmarketistheusualmeansofanti-dumping1aw,imposesanctionsonexpor
4、tenterprises,alsomakeexport-orientedenterprisesarefacingacrisisofsurviva1.Theexportenterprisehopesto"export",lettheenterprisebacktolife,butthewayhomeandhowlong,whenlookingforthewrongway,thepricehasbecomethelastlineofenterprisestosurvivethehope,butthehopeisoftenbehindthepopularsentimen
5、t,willpushtheedgeofenterprisesuffocation.Thewayofenterprisewhere?"Thepoorarechanged,changethepassasakindofeternaltruth,enterprisesinthefaceofadversity,should"changemap〃・The"change",isthattheenterpriseshouldhaveaspiritofinnovation,withinnovativeideastomarketchanges.Thebeststrategyistot
6、hinkofaworldwithoutwhatcannotbechanged,wealwaysbelievethateconomicgrowthisslowandwillnotlasttoolong,people，sconsumerconfidencealwayswithinnovationinhomeapplianceindustryusheredinthenewhigh・Asthehomeappliancedealer,andhomeapplianceproductsinvestmentrichinnovationspiritcancreatenewoppor
7、tunitiesforcareerdoubleharvestandpurse・ThegeneticChineseinnovativehomeapplianceindustryBecauseChineseapplianceindustrylaidahugeindustrialscale,formingacompleteindustrialchain,withtheChinasystem,themostadvancedlevelofmarketingandhumanresources,themostpowerful,sobecomeaconstantlycreaten
8、ewbus
