innovation management process (创新管理流程)

innovation management process (创新管理流程)

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时间:2018-01-13

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1、InnovationProcessManagement(IPM)JeffreyBaumgartnerWiththegrowingpopularityofinnovationinitiatives,evermorecompaniesarelaunchingtheirownactions.However,manyaregoingforwardinapiecemealfashion,runningabrainstormingeventhere,tryingoutanideascampaignthereandpromotinginnovationinvaguewaysinmar

2、ketingcommunications.Suchanapproachworks,somewhat,butitisnotideal.Thebestapproachistohaveacomprehensiveinnovationprocessmanagement(IPM)structurethattreatsinnovationasaseriesofcyclesthatrunwithinagrand,enterpriseinnovationprocesscycle.TheInnovationProcessCycleAninnovationprocesscyclecombi

3、nescreativeproblemsolving(CPS)withscientificpeerreviewevaluationandsometypicalbusinesstools.TheChallengeThecyclestartswithaproblemorgoalwhichneedstobeformulatedintoaninnovationchallenge.Oncethisisdone,thechallengeispresentedtotheproblemsolvinggroup.Thismaybedoneintheformofabrainstorminge

4、vent,ideascampaignorotheractivity.Thegroupproblemsolvinggroupmaybeateam,allemployeesinthefirm,thepublicoranyothergroupofpeople.CollaborationInordertomaximisethecreativepotentialoftheproblemsolvinggroup,theideagenerationactivityshouldbecollaborativeinnature.Thiscanbeaccomplishedinmanyways

5、.Ideamanagementandinnovationprocessmanagementsoftwareoftenprovideson-linecollaborationtools,whilefacilitatorsofbrainstormingandotherideationeventsshouldpromotecollaborativeideadevelopment.CombinationBecauseaninnovationprocesscyclestartswithachallenge,ideastendtobeinterrelatedandmanyareco

6、mplementary.Hence,beforegoingfurther,itisbesttocombinesuchcomplementaryideasintolarger,moresophisticatedideassothattheycanbehandledasasinglepackage.Thismakesthenextstepsinthecyclemoreefficient.ScientificPeerReviewEvaluationHereiswherealotofinnovationinitiativesbreakdown:choosingthebestid

7、eas.Manypoorlythoughtoutapproachesusevoting,whichisagoodwaytoidentifythemostpopularidea,butanappallinglyineffectivemethodforidentifyingthemostpotentiallyinnovativeidea.Ihavealsoseenorganisationsputagreatdealofeffortintoideageneration,leavingthefinaldecisiontoamanagerwhoba

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