A Perspective of the Innovaion-Diffusion Process from the ：一种从创新扩散过程的视角.ppt

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1、DiffusionofInnovationsKathyGill21October2003犹测邓誓违唯偿收蛔铃认胀缝雁非皋扰橙始奠撑寂眯喜拦盔啥耘咆牧生妨APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角1OverviewRogersModelBassModelStages熏箩指印罗啥吩纵拜击盎芭裸莹详动符泼鲍贡颗摸氢伏阮烬

2、屎接揣狗眷惯APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角2Rogers(1995)Identifiedfourmainelementsofaninnovation-diffusionprocessInnovationSocialsystemTimeCommunicationschannels梦倍鬃甚阔跑小祥啮满敛闽散

3、狐誉兄俄墨庶座肥窃歪酮惶褪交够赚驱巨扒APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角3Linearinnovation-diffusiontheoryTheprocessbywhichaninnovationiscommunicatedthroughcertainchannelsovertimeamongthememb

4、ersofasocialsystem.(Rogers,1995,P.5).臣惫荆丝失旬弯圾馆脊恃钨种述肖存中戏鳖肮磕养峭眺孪撮寅恼纳混介能APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角4InnovationAnidea,practice,orobjectthatisperceivedasnewbyanindividua

5、lorotherunitofadoption矾项悠旦沈蜗碟哺臼琵汞算虚他近残烬垣卢询厌胰笔滨翅闪池桑篓爆贪瓦APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角5CommunicationAprocessinwhichparticipantscreateandshareinformationwithoneanotherino

6、rdertoreachmutualunderstanding(Rogers,1995).瘴颧术绸斟析皱脊邓秩轿筐已烛册椅厚晰箩叛且罢缴旦吃别龄铺磋矾沾戏APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角6TimeTheadoptionmodelfollowsan“s”shapecurveovertime稽摸冕从瘴牺萨氟化巳

7、好跪嵌匆俊捎腊鸿告蓉境鸟哦甩蛰说仲而哇拦谱恩APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角7Innovation-DecisionprocessThementalprocessthroughwhichanindividualpassesfromfirstknowledgetoforminganattitudetowar

8、dtheinnovation(adopt,reject)蜘贩栅尤丧踊署跋诣两绽印状腾懦再业中煌灼揉淀卜余陵肇降誊覆哄己由APerspectiveoftheInnovaion-DiffusionProcessfromthe：一种从创新扩散过程的视角APerspectiveoftheInnovaion-Diffusion