市场信息收集与分析课程教学大纲

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1、信息收集与处理校本教材肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅

2、蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈

3、莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃

4、芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆

5、薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿

6、蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄

7、荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃莀蚆膃肂薆薂蝿膄荿蒈螈芇薄螆螈羆莇螂螇腿蚂蚈螆芁蒅薄螅莃芈袃螄肃蒃蝿螃膅芆蚅袂芈蒂薁袂羇芅蒇袁膀蒀袆袀节莃螁衿莄薈蚇袈肄莁薃袇膆薇葿袆艿荿螈羆羈薅蚄羅肀莈薀羄芃薃薆羃莅蒆袅羂肅艿螁羁膇蒄蚇羀艿芇薃羀罿蒃葿聿肁芅螇肈膄蒁蚃肇莆芄虿肆肆蕿薅肅膈莂袄肄芀薇螀肄莃