中国人寿湖南省分公司核心竞争力研究

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1、分类号UDC密级编号十南大学CENTRALSoUTHUNIVERSITY硕士学位论文学科、专业MBA研究生姓名王!堂!坠导师姓名及专业技术职务王国题教援—亟±堂焦论童——————缱昼坠要!basicallystable，withcontinuingflne—tuneoftheproductstnlctureandresistanceofthede．velopment，butinsuchapredicament，thecompetitivellessofcheHunanbranchofChina“festillimprove(1．TheSW

2、OTanalysishascarriedoutasystematicanalysisaboutthecompetitiVestrength，weakness，opportunitiesandthreatsofthecompany．AccordingtotheSWOTanalysis，thecompanyhasf-acingaraI．ehistoricaloppo：rtunity；anditmainlybecausethattheindust哆policyhasbeenincreasedyearaReryearandthecompanyha

3、saccumulatedsomeobViousadValltagesintheyearsofdeVel()pment，suchastheb啪d，customerresources、networksandtalents，buttheintensecompetitionintheinsuranceindust巧hasthreatenedtheseadVantages，andthebralld，customer，networkandtalentsareimportantfactorstoafrectthecorecompetitiVenesso

4、fente攀r王ses，soitisnecessaryforHunanBr勰曲ofChina1ifet()contiIluetostrengthenthebrandtoestablishascientificente印risecultureandtoenhancethesenseofserviceandintegritV，thustoimprovet11eoveraUimageoftheente叩rise．Accordingtointemalandextemalenvironmentanalysis，thep印erhasccImetoth

5、econclusionthatthecompany’scorecompetitiVenesshascomef而mfiVeaspectsofco印oratecultllre，‘：o印oratestrategy'o玛aniz．ationalstructure，humanresourcesandmarketing．BasedonmesourCeofcorecompetitivenessandcombinedwithChina’sactualinsu]ranceneedsandtherealisticconditionofI{unanBranch

6、ofC11ina1i矗o，thepaperhasproposed1rhatthecompanyneedtomakethere内maI】dinnovationasthedrivingforcetousethebrandbuildingastheimportantway；tokeeptheriskpreVentionastheguarantee，t()setth‘；coq)oratecultureasthe如ndamentalandtofindthemaketingcapabilityasthee虢ctiVe印proach．Throughth

7、eseIneans，thecompanycane行．ectiVelyintegrateintemalresources甜心culti～7atethecorecompetitNenessofHunanBra默嫩。fChina1ife．Keywords：China1谕，corecoⅡ巾etitiVeness，SWOTanalysis，InsuraJlceIII题垒趁监址——～～—————耳塞4．1改进中国人寿湖南省分公司的业务流程⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯394．1．1建立集中式的客户服务流程⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．404．1．2创建

8、分销式的销售管理流程⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．404。1．3建立后台式的管理控制流程⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．4l4．2加强中国人寿湖南省分公司的品牌建设力度⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯