中国PA人寿深圳分公司寿险营销培训体系研究

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1、西南交通大学硕士学位论文中国PA人寿深圳分公司寿险营销培训体系研究姓名：陈坤申请学位级别：硕士专业：工商管理指导教师：涂锦20071001西南交通大学硕士研究生学位论文第1I页AbstractPALifeInsuranceCompanyofChina，thefirstonewhopioneeredAgent-TrainingProgramnationalwide，hasgotfavorablereputationwithintheindustrybyconsistemlytrainingandbuildingprofessionalagentgroupforlifeinsuran

2、cemarketing．Regardingthemarketingbusiness，ShenzhenBranchOffice，船acrucialsecondaryorganizationofPA,hasbeencontinuouslyexceedingtherivalsintheintensivelycompetffivemarketofShenzhenbyprofessionalmanagementandnormativeperformance．Especiallysincetheyearof2002，itsbusinessscalehasbeengrowingfastatth

3、erateof110lessthan30％．thenumberofstafFinitsmarketinggrouphasbeenextendingfromover1800to6208withthegrowthofbusiness，andatthe$anletime，thegroupitselfhasalsobecomethestandardprofessionalorganizationinsidethesystemwithcontinuouslyoptimisticgrowingtrend．Theimprovementofperformancecomesfromhumancap

4、ital’Sgrowth,whilethekeyforhumancapital’Sgrowthembedsintheconstructionandoperationoftheeffectivetrainingsysteminthebranch．TheauthorofthispaperhasbeenengaginginthemarketingtrainingandmanagementattheShenzhenBranchformanyyears，especiallyenrolledthewholeprocessforbuildingthe‘‘MassTraining’’system

5、attheShenzhenBranchbytheheadoffice，directlyexperiencedandwitnessedtheimportanceoftrainingformarketingdevelopment．ThispapershowstheprettycompletivetrainingsystemattheShenzhenBranch,illuminatestheoperatingmodelformarketingtrainingsystematthesecondaryorganizationoflifeinsurancebusiness．explainsw

6、itllfocusontheestablishmentofevaluatingsystemformarketingtrainingprogramattheShenzhenBranch,andherebybringsforwardtheapproachforimprovingthe‘'TrainingOutcomeTransformation'’．西南交通大学硕士研究生学位论文第ⅡI页ForChina’Slifeinsurancemarketing．whichisstillatthemomentofinitiation,eachcompanyisenlargingitsscaleb

7、ythepolicyofextendinghumanc印ital．However,withlackofsystematicandprofessionalmanagementandtrainingsystemformarketinggroup，thebraindrainisSevere，whichbringsprodigiousresourcelossandnegativeinfluencetothedevelopmentoflifeinsurancemarketing．Nonet