纪商务英语综合教程iv(第三版)教案

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1、世纪商务英语综合教程IV(第三版)教案《世纪商务英语——综合教程IV》（第三版）教案Unit1ImportandExportRelatedInformationProceduresforImportandExportAsimportfromonecountrymeansexportofthatcountry,taketheproceduresofexporttransactionasanexampletoillustratethegeneralproceduresforimportandexport:1.MarketresearchThem

2、ostdifficultpartofexportingistakingthefirststep.Anyexporterwhowantstosellhisproductsinaforeigncountryorcountriesmustfirstconductalotofmarketresearch.Marketresearchisaprocessofconductingresearchintoaspecificmarketforaparticularproduct.Exportmarketresearch,inparticular,isast

3、udyofagivenmarketabroadtodeterminetheneedsofthatmarketandthemethodsbywhichtheproductscanbesupplied.Theexporterneedstoknowwhichforeigncompaniesarelikelytousehisproductsormightbeinterestedinmarketinganddistributingtheproductsintheircountry.Hemustthinkwhetherthereisapotential

4、formakingaprofit.2.BusinessnegotiationIfaforeigncompanyisinterestedinbuyingtheexporter’sproducts,negotiationshouldbeorganized.Businessnegotiationplaysaveryimportantroleintheconclusionandimplementationofasalescontract.Ithasagreatbearingontheeconomicinterestsofthepartiesconc

5、erned.Nomatterwhatwaythenegotiationsareheld,ingeneral,theyconsistofthefollowinglinks:enquiry,offer,counteroffer,acceptanceandconclusionofsalescontract,amongwhichofferandacceptancearetwoindispensablelinksforreachinganagreementandconcludingacontract.3.Conclusionofsalescontr

6、actAssoonasanofferisaccepted,awrittensalescontractorsalesconfirmationisusuallyrequiredtobesignedbetweenthebuyerandthesellertoconfirmthesalesandstipulatetheirrightsandobligationsrespectively.Asalescontractorsalesconfirmationcontainssomegeneraltermsandconditionsaswellasthesp

7、ecifictermsthatvarywiththecommodity.Butsuchtermsasthenamesofthesellerandthebuyer,thedescriptionofthegoods,qualityandspecification,quantity,packing,unitprice,amount,payment,dateofdelivery,shipping,insurance,inspection,claimandarbitrationareindispensable.Thesalescontractorsa

8、les110confirmationisnormallymadeoutintwooriginals,oneforthebuyerandtheotherforhisseller.4