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1、softwareisanalyzed,andaccordingtotheresultsofstatisticalanalysis,thetheoreticalmodelofthisarticleandassumptionsareverified,basicdrawsthefollowingconclusion:1.Consumerperceptionofthenetworkexternalitiesoftwodimensionsofperceivedeaseofuse,perceivedusefulness,ea
2、chhavepositivesignificantimpact,includingperceivedcompatibilityforinfluenceonperceivedeaseofuse,perceivedusefulness,andperceivedusenumberhaslittleeffect;2.Trustofperceivedusefulness,perceivedeaseofusehaveobviouspositiveeffect,buthaslittleeffectonperceptionnet
3、workexternalities;3.Consumers'perceivedusefulnessinawareofnumberofuse,compatibility,trust,impactontheadoptionofthewillofthepartialintermediaryrole;Consumers'perceivedeaseofuseinperceptionusingthenumberoftheimpactontheadoptionintentioncompletelyintermediaryrol
4、e;Consumers'perceptionsofcompatibility,perceivedeaseofuseintrusttoadoptwillaffectthepartialintermediaryrole.WiththempiricalanalysisabouttheModel,accordingtoresearchinthispaper,influenceonmobileO2Oindustryproductsadoptintendtoexploremechanism,wishitwillprovide
5、advicesforcompaniesonmobileO2Oproducts.KEYWORDS:MobileO2Oproduct;Trust;Networkexternality;User’sadoptionintentionIII万方数据目录摘要.............................................................IABSTRACT..........................................................II第一章绪论
6、......................................................11.1研究背景....................................................11.2研究目的和意义..............................................21.2.1研究目的..............................................21.2.2研究意义......................
7、........................31.3研究的主要内容..............................................31.4研究方法和技术路线..........................................41.4.1研究方法..............................................41.4.2技术方案..............................................41.5研究的创新之处
8、..............................................4第二章文献综述....................................................62.1移动O2O的相关综述..........................................62.1.1O2O的概念.............
