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1、AbstractWeareinadigitalworld.Digitalbrandingandmarketingopportunitiesareprovidedinmorethanoneway,youcantakeitasarouteoftransmission,oryoucanregarditasanewsaleschannel.ThediversityofconsumerInternetaccesspoints,andbrandinformationontheseapproachesareeffective.Whenth
2、egreateramountofinformationandbrandpropositionandlonger,thelifecycleofdigitalcontentmoreconsistent,highervalueoftheirdataassets.Digitalmarketing,whilealsohelpingtopromotemarket,youcanalsoobtainacumulativefeaturebrandassetdigitalspace.Meanwhile,BrandHead&Shoulderswh
3、ichunderP&Gfirmisregardingdigitalmarketingasanewsaleschannel.Throughtheanalysisofdata,wecancommunicatewithtargetaudienceinP&G’s4Cmodel,identifyfutureweeksinventories,productionquantities,etc.Aftercompany’sCRMsystemisconnectedwiththisdigitalplatform,wewillgetH&S’sne
4、weco-system.Inthissystem,wecaneasilycommunicatewithoutanygaps,forexample,time,locations.Andit’llalsohelpH&Sbrandachievecostsayingandimprovesalesrevenuewholly.Keywords:digitalmarketing,dataanalysis,4Cmodel,Eco-systemII万方数据目录致谢........................................
5、.................................................................................................I摘要.......................................................................................................................................IIAbstract....................
6、.............................................................................................................II第1章绪论...........................................................................................................................11.1研究背景..................
7、..................................................................................................11.2研究对象....................................................................................................................21.3研究思路和框架................................
8、........................................................................21.4数字营销文献综述.............................................................
