资源描述：
《上海菁英教育发展战略分析》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、THERESEARCHONDEVELOPINGSTRATEGYOFJINGYINGEDUCATIONSCHOOLABSTRACTAgoodeducationsystemisvitaltonationalprosperity,althoughthecentralgovernmenthasmadegreateffortstoacceleratetheuniversalizationofcompulsoryeducation,itstillcouldn’tmeetthesurgedemandsonthehighqualityeducationfromthegeneralpublicanditst
2、illcouldn’tchangetheeducationrelationsoftheshortsupply.Thus,variouskindsofeducationalserviceshaveemerged,theextracurricularmarketingdevelopsrapidlyandpresentsprosperity.Whenfacingthemarketingopportunitiesandchallenges,it’scrucialforaneducationalservicescompanyorinstitutetogetreadyforitandtoimpleme
3、ntaworkablemarketingstrategy.ThisresearchisbasedonacasestudyofJingyingEducationSchool,startingfromtheextracurricularmarketing,followedbytheanalysisofthecompany’scurrentsituationanddevelopment,putforwardtheproblemsandwillproposeacompleteserialofworkablemarketingstrategiesandimplementation.JingyingE
4、ducationSchoolisestablishedin2008.Aftertheestablishment,thoughithastheoutlineclasses，itwishestoshareitseducationalexpertisetomoreK12studentsviatheinternet,andinreturn,moreK12arerecruitedfortheJingingSchool.Itsstatesithasaphilosophythat‘Everybodycanlearnandgrowupanytimeanywhere’.Theoutlineofthethes
5、isasfollows:firstlyitintroducestheresearchbackground,goals,contextandstructure;secondly,itbriefsontheK12extracurricularmarketing,theclassification,thecharacteristics,andthemarketingcompetitionanalysis;thirdly,itanalyzesthecurrentsituationofJingyingEducationSchoolandputsforwarditsproblems;fourthly,
6、proposesaserialofextracurricularmarketingstrategiesbasedonthetargetmarketingandposition,productssetting,priceandpromotion;then,proposessomesuggestionsonthesetupoftheinformationsystem,servicequalityassurance,marketingteamandteachers’managementtoensuretheimplementation;finally,conclusionandsummaryth
7、eresearchresult,discusstheweaknessofthepaper.Basedontheresearch,JingyingEducationSchoolcouldaddmoreinvestmentsontheonlineeducationalservicesinthefuture,strengthenthecomplementaryofonlinecoursesandofflinecourses,b
