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1、THERESEARCHONDEVELOPINGSTRATEGYOFAKCOMPANYABSTRACTInthefaceofthecurrentdomesticaging,theslowgrowthofdomesticeconomicgrowth,withtheneedtoreducethetreatment,thetreatmentofthefieldisinthemoreandmoresegmentation,drugapplicationpolicyisincreasinglydifficultandotheradversefactors,newdrugresearchanddeve
2、lopmentbecomesincreasinglymoredifficult.Globalcompaniesaretryingtoexpandtheirownproductlines,andtrytomaketheirownproductlinedifferent.However,duetothedevelopmentofnewdrugsaremoreandmoredifficult,thedifferenceoftheworld'smajorproductsarebecominglowerandlower,whichleadstothesametreatment,currentlyt
3、hedifferenceisnotbigdifferencebetweenthedrugsforthefiercecompetition.Andwiththemajordrugpatentexpiry,genericdrugscouldjointhemarket,theprofitisgettinglowerandlower,whichledtotheinvestmentofthenewdrugresearchanddevelopmentgetslessandless.Andwiththegovernmenttosuppressthemedicalinsuranceexpenses,gl
4、obalpharmaceuticalcompaniesarefacedwithhithertounknownchallengethanbefore.Inthiscase,companyAKneedstodevelopstrategiestofacethesechanges,continuetolaunchnewproducts,expandsalesintheglobalmarketshare.TheMichaelPorter'stheoryofcompetitivestrategyisusedasthemainbasis,throughtheenvironmentanalysis,th
5、e"FiveForcesModel"industrycompetitionfactoranalysisandindustrylifecycleanalysisoftheenterprise,inwhichthemacroandindustryenvironmentwerescannedtoidentifyopportunitiesandthreats;throughenterpriseinternalconditionanalysistoidentifythestrengthsandweaknessesoftheenterprise;throughtheSWOTstrategicanal
6、ysis,enterprisegeneraldevelopmentstrategyandbasiccompetitivestrategyaredevelopedonthebasisofthestrategythought.AKwillfocusontheprofessionalefficacyfield,strengthenthebiologicalmedicinefield,andexpandtheoverallstrategyoftheenterprisedevelopmentinemergingmarkets.Baseontheactualsituation,madethedeve
7、lopmentstrategyofthenewproductandthenewtechnology,thedevelopmentofthe万方数据externalmarketandotheraspectsoftheimplementationofthestrategytoensuretheimplementationofthemadestrategy.KEYWORDS：AKCompany;DevelopmentStrategy;SW
