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1、AbstractThestrategicmanagementresearchofEMSindustryPcompanyAbstractInthedevelopmentofexternalenvironment,asglobalization,rapidtechnologicalupdatingandrisingproductioncosts,theEMSbusinesscompetitionbecomingincreasinglyfierce,profitmarginscontinuetobesqueezed.Butwiththedevelopmentofelectro
2、nictechnology,ahugespacefordevelopmentofconsumerelectronicdevicestothefuturebroadmarketdemand,competitionamongpeerswillbecomemoreintense,theindustrychangesinthepatternwillbeupdatedquicklywiththerapiddevelopmentofnewproductsandservices.EMScompaniesinthefaceofexternalrapidlychangingenviron
3、mentandinternalresourceconstraints,youshouldtakewhatkindofstrategyinordertoobtainthecorecompetitivenessandcontinuetomaintainacompetitiveadvantageinthemarketcompetitionhasbecomethemostimportantissueofEMScompaniesfromcontinuingoperations.TounderstandtheindustrycharacteristicsofEMScompanies
4、bytheEMSdevelopmentprocess.BasedontheEMSenterpriseexternalenvironmentanalysis,clearEMSfacedexternalmarketopportunitiesandthreats.FavorablemacroeconomicenvironmentinChina,toprovidesupportforthestabilityoftheenterprisedevelopment;updatesofelectronictechnologytocreatemoretypesofelectronicpr
5、oducts;year-to-yearstabilityoftheelectronicsmarketgrowth,particularlyinrecentyearstherapidgrowthofconsumerelectronicsproductsfortheEMScompaniesprovideabroadmarketspace;ascustomersoftheEMScompanies,majorbrandsarealsotodiversifythechoiceofstrategicpartnersalsotendtobediversifiedtoreducethe
6、operationalriskforEMScompaniestocompeteformarketshareprovidedtheopportunity.Thecomplexityofthemarketenvironmentprovideopportunities,andalsothreats.Withthedevelopmentofelectronicproducts,themarketcompetitionisgraduallystrengthened,makingtheindustryprofitsdeclining,enterprisemustthroughthe
7、formationofscale-III-万方数据Abstractadvantages,integrationofresourcesconfigurationwaytoguaranteethesurvivalanddevelopmentofenterprises.Alongwiththeinternationalcrudeoilprices,exchangeratechanges,employeewagesrise'sinfluence,causestheproductrawmaterial,humancapitalandotherfac
