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ID:32514471
大小:2.78 MB
页数:72页
时间:2019-02-10
《基于平衡计分卡商业银行战略绩效评价的研究》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、指标体系具有较强的可操作性,层次分析法和模糊综合相结合对CZ银行战略绩效得出较合理的评价,从而为其它商业银行战略绩效评价提供指导。关键词:平衡计分卡;商业银行;绩效评价;战略地图;模糊综合评价IIRESEARCHONSTRATEGICPERFORMANCEEVALUATIONOFCOMMERCIALBANKBASED0NBALANCEDSC0RECARDABSTRACTWiththedeepeningprocessofeconomicglobalization,thedomesticbankingenvironmentisofsignifica
2、ntchange,competitionamongbanksisgreatlyfierce.Facedwithnewchallengesandopportunitiesfordevelopment,commercialbankshavemadestrategyofbankingdevelopmentwiththeirownactualdevelopment.However,thetraditionalevaluationsystembasedonfinancialover-emphasisonthebank’Sshort—termprofita
3、bilityindicatorsignoretheinvestigationoftheimportantnon.financialfactors,suchasintemalprocesses,customerrelations,humancapitalonthebanksofsustainablledevelopment,whichhasbeenunabletoadapttoenvironmentalchangesandrequirementsofbanksformanagechange.Moreover,existingperformance
4、evaluationofthecommercialbankslacksstrategicdirectionandseparatesfromstrategicmanagement,whichmadeitdifficulttoeffectivelyguidetheimplementationofthebankingstrategy.Therefore,howtobuildascientificandreasonableperforrflanceevaluationsystemincloseconnectionwithcommercialbankst
5、rategicobjectivesisthefocusofthisstudy.Onthebasisoftheoreticalstudyofperformanceevaluationofdomesticandforeigncommercialbanks,combiningwithproblemsintheperformanceevaluationofChina’Scommercialbanks,thispapertrytobuildastrategicperformanceevaluationsystemforcommercialbankbase
6、dontheBalancedScorecard;Reviewtheresearchresultsoftheperformanceevaluationofdomesticandforeigncommercialbanks,clearlyputforwardtheconnotationofstrategyperformanceevaluationofcommercialbanks,elaboratetheoriesofstrategyperformanceevaluationofcommercialbanksandsortouttheBalance
7、dScorecardrelatedtheories;Onthisbasis,againstwiththeoperatingcharacteristicsofcommercialbanksandthestatusofperformanceevaluation,thispaperanalyzetheapplicabilityoftheBalancedScorecardinstrategicperformanceevaluationofthecommercialbanks,andfurtherputforwardIIIimplementationst
8、epstobuildthestrategicperformanceofcommercialbanksBalancedScorecard.Second,
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