【5A版】跨文化交际—中德差异.ppt

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1、321GermanyGreetingFormofAddressWaystospeakLaughGreetingChina:wavehandsorshakehandsGermany:shakehandsfirmlyandtightlyFormofAddressDon’tcalltheirfirstnamedirectly.Itwouldbebetterifyoucallthemwithfullnameortheirsurname.InGermany,theyoftencalltheirfamilymembersbynamewhichwould

2、bethoughtasimpoliteinChinafortheythinkfamilymembersshouldbeequal.WaystospeakChina:implied(confused)Germany:straightforward(aggressive,impatientandrude)LaughChina:expresshappy,orcovertheiruneasy,embarrassedandangryGermany:expresshappinessCooperationCultureDifferencesofEnter

3、priseCultureCulturalfoundationPowerdistanceIndividualismandcollectivismTimemanagementCommunicationsystemCulturalfoundationGermancompanies:1.basedontheChristianrationalspiritsandthehumanisticthoughts.2.scienceandlegislationaremoreimportant.Chinacompanies:1.basedontheConfuci

4、anculture.2.“guanxi”and“morality”aremoreimportant.PowerdistanceGermancompanies:1.lowerpowerdistance2.ThestandardizedskillsandprofessionsaremoreimportantChinacompanies:1.higherpowerdistance2.apyramid-likestructureofhierarchyIndividualismandcollectivismGermancompanies:indivi

5、dualismAlthoughtheyrequirecooperativespirit,subjectiveinitiativeandcreativityarestronglyemphasized.Chinacompanies:collectivismWhenpersonalinterestsisconflictingwithcollectiveinterests,peoplealwayschoosetoprotectthecollectiveinterestswithgivingupthepersonalinterests.Timeman

6、agementGermancompanies:1.Timeislimited.2.Timemanagingisaprerequisiteforeffectiveactionandanessentialcomponentofprofessionalism.Chinacompanies:itisverynormaltobreakanappointmentandchangeaplancasually.CommunicationSystemInChina,whenpeoplecommunicatewithothers,theywillthinkfi

7、rstlyhowtokeepaharmoniousrelationship.(haveachatfirst)InGerman,managersthinkthechatbeforethecommunicationisabehaviorofwastingtimeBusinessNegotiationChinaGermanyhighcollectiveestablishsocialtrustfirstvaluepersonalrelationsin-groupout-groupgetdownbusinessfirstrespectothershi

8、ghindividualIndividualismVSCollectivismChinaGermanyEfficiencynegotiateasefficientaspossib