跨文化交际中的认知差异.ppt

跨文化交际中的认知差异.ppt

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时间:2020-04-03

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1、PerceptionDifferencesinInterculturalCommunicationwww.themegallery.comLeading-inGudykunst,Samovar,WilliamBetc.havealldiscussedperceptionintheirworksorpapers,givingdefinitionsofperception,describingtheperceptionprocess,aswellasanalyzingtheculturalinfluenceonperceptionandsoon.Withdetailedillustration,

2、theyhaveprovedthatperceptionisofgreatsignificanceintheinterculturalcommunicationstudy.1.DefinitionIninterculturalcommunicationstudies,alotofresearchersandscholarshavegivendefinitionsordescriptionofperception.accordingtoGambleandGamble’definition,“Perceptionistheprocessofselecting,organizing,andinte

3、rpretingsensorydatainawaythatenablespeopletomakesenseofourworld.”感知是应用感觉器官把外部刺激转变为有意义的经验知识的过程。这一过程包括选择、组织和阐释三个阶段。2PerceptionProcessTheperceptionprocessconsistsofthreestages:selection,organization/categorization,andinterpretation.1)SelectionSelectionisthefirststageintheperceptionprocess.Indailylifew

4、earefloodedconstantlybysuchalargevarietyofinformationhowever,wecannotperceivealltheinformation.Weperceiveonlypartoftheinformation.welimitourattentiontothoseaspectsofstrangersorthesituationsthatareessentialtowhatwearedoing.2)Organization/CategorizationThesecondstageintheperceptionprocessisorganizati

5、on/categorization.Afterselectinginformationfromtheoutsideworld,weneedtoorganizeitinsomewaybyfindingcertainmeaningfulpatterns.ThisorganizationstageisaccomplishedbyputtingthingsorpeopleintoCategories.Inthisstageofperception,thesocialandphysicaleventsorobjectsweencounterwillimmediatelyhaveshape,color,

6、texture,sizeetc.Forinstance,whenaskedwhatahumanbeingis,somepeoplemaydescribeitfromtheperspectiveofskincolor,othersfromthatofraceornationality.3)InterpretationThethirdstageinperceptionisinterpretation,whichreferstotheprocessofattachingmeaningtotheselectedstimuli.Butdifferentpeoplemaygivedifferentint

7、erpretationsofthesamestimulus.Forinstance,akissorabighuginpublicisacommonwayofgreetingeachotherinwesterncountries,functioningassaying“Hello,”whereasinmanyothercountriestheyarealwaysconsideredtobe“lovemaking

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