国外名牌商品的翻译

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1、摘要本文结合大量的国内外品牌名称翻译的具体例子，指出商品品牌的翻译在商业中的重要作用，同时探讨了国外知名品牌在进入中国市场时，英译汉时所采用的翻译技巧，即音译，意译和音译结合的方法。同时品牌名称在译成中文时要注意社会文化因素对品牌译名的影响，这些包括：中国的传统思想和价值观取向，中国传统文学和典故，消费者性别等。本文通过对具体的经典品牌名称翻译例子的分析，总结出结论：在翻译商品品牌名称时要遵循忠于商品，简单又要有创造性以及忠于源语等原则。关键词：品牌；翻译；价值观取向；消费者性别；源语中国最大的论文知识平台www.lwxiezuo.comABSTRACTThispaperpointedou

2、ttheimportanceofbrandnametranslationinincommercewithalargenumberofspecificexamples.AndstudiedthetranslationskillsusedbythetanslatorswhileaforeignbrandcameintotheChinesemarket.Theseskillsincludephonetictranslation,semantictranslationandphonosemantictranslation.Meanwhile,whendoingthebrandnametransla

3、tion,thetranslatormustpayattentiontothesocioculturalfactorswhichcanaffectthetranslationalot.thesefactsmainlyincludeChinesetraditionalideaandvalue,traditionalChineseliteratureandliteraryallusionsandconsumergender.Moreover,thepaperalsocitedthebrandnametranslationexamplestocometotheconclutionthatthet

4、ranslatorneedstocomplywiththegeneralprinciplessuchastobefaithfultotheproducts,tobesimplebutcreative,complyingwiththecultureofsourcelanguage.Keywords：brandname;translation;value;consumergender;sourcelanguage中国最大的论文知识平台www.lwxiezuo.comContents1．Introduction12．AimofBrandTranslation23．MethodsofForeign

5、BrandTranslation33.1Phonetictranslation33.2Semantictranslation33.3Phonosemantictranslation54．SocioculturalFactorsAffectedBrandNameTranslation74.1.Chinesetraditionalideaandvalue74.2.TraditionalChineseliteratureandliteraryallusions84.3.Consumergender95．GeneralPrinciplesofBrandTranslation105.1Exquisi

6、teExamplesofTranslation105.1.1McDonald's:multiplemeanings105.1.2Coca–Cola:perfecttranslation115.2.Tobefaithfultotheproducts125.3.Tobesimplebutcreative125.4.Tobecolourfulandimaginable125.5.Becomplyingwithcultureofsourcelanguage126．Conclusion13Acknowledgements14References15中国最大的论文知识平台www.lwxiezuo.co

7、m1．IntroductionWiththedeepeningofinternationaldivisionoflaborandthereinforcementofglobaleconomicintegration,themerchandisecirculationbetweendifferentcountrieshavebecomemuchmorefrequently.Internationaltradinghasbe