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1、ABSTRACTCountriesaroundtheworldhaveputthepharmaceuticalindustryasnewandhightechnologyindustries,andbecomeaneweconomicgrowthpointaftertheinformationindustry.TheChinesegovernmentattachesgreatimportancetothedevelopmentofthepharmaceuticalindustry,theindustryscale,industrypolicy,financi
2、alinvestment,preferentialtax,industrycontrol,marketregulation,newdrugresearchanddevelopmentandsoonhascarriedonthesystematic,standardizedmanagement,thepharmaceuticalindustryinsystem,mechanism,managementideaandoperationmodehaslargerbreakthrough,scaleofindustrialdevelopment,economicgr
3、owthandthecontributiontoGDPismoreandmoresignificant.Butundertheinfluenceofthedevelopmentofscienceandtechnologylevelandeconomicdevelopmentlevel,developmentscaleandthequalityofpharmaceuticalenterprisesinourcountryandtheworldfirst-classcomparedtothedevelopmentofpharmaceuticalenterpris
4、esstillhavegreaterdisparity.Andnumerouspharmaceuticalcompaniestokeepinthefierceinternationalanddomesticmarketcompetitionadvantage,mustbestartingfromtheactualsituationofthemedicineindustrydevelopmentofourcountry,drawlessonsfromtheadvancedenterprisemanagementconceptandoperationmechan
5、ism,exploringthethisenterprisedevelopmentneedsandestablishtheeffectivestrategyofcontrolsystem.Thispaperbasedontherelatedtheoryofstrategicmanagement,combinedwithacomprehensivestudyonthecurrentpoliciesofthenewmedicalandhealthsystemreform,comparativeanalysisofthecurrentsituation,ourco
6、untrymedicineindustrydevelopmentandcompetitionsituation.TJPHpharmaceuticalgroupastheresearchobject,usingPESTanalysis,SWOT,PorterFiveModels,analysissummarizedTJPHpharmaceuticalgroupoftheexternalmacroenvironment,industrycompetitionsituationandparticipateinthecompetition,thestrengths,
7、weaknesses,opportunitiesandthreats.Onthisbasis,hasbeenclearabouttheTJPHmedicinegroup'sdevelopmentstrategyandstrategiclocation,thegroupinthecurrentmarketenvironmentisthestrategythatshouldbeadoptedinthecontrolmethodandtheway.Thepurposeofthispaperistoapplystrategicmanagementthinkingby
8、establishingascientificand