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1、····摘要摘要20世纪70年代光通信萌芽骤现，经过将近40多年的发展、裂变、再发展。光通信企业在发展中动荡、变化、成长。FW集团前身为武汉邮电科学分析院，直属于邮电部，在经历了辉煌与衰退后，仍然扛着中国光通信业的发展大旗。目前政府推行三网融合及3G和4G的网络建设，FW集团必须抓住这个重大的战略发展机遇时期。本文分析FW集团所处的当前全球光通信行业发展大环境和变革期，合理运用企业战略管理有关理论，参考相关分析机构预测资料，例如光通信行业年度预测报告等资料。并结合理论与实际的方式，利用SWOT分析方法，分析分析FW集团当前
2、面临的挑战与机遇，以及内部优势和存在的问题，并由此制订出FW集团的发展战略、竞争战略，及主要实施措施。关键词：发展战略；光通信；FW集团I··AbstractAbstractOpticalCommunicationstartedtospoutsince1970s,andwith40yearsdevelopment,differentiationandre-development,corporationsdevotedtoopticalcommunicationhavebeengrowingandevolvingthemse
3、lves.Goingthroughtheperiodsofgloriesandrecessionsinhistory,FWgroup,whosepredecessorisWuhanResearchInstituteofPostsandTelecommunicationsdirectlyaffiliatedtotheMinistryofPostandCommunication,stillstandsasoneoftheflagshipenterprisesinopticalcommunicationsindustryofCh
4、ina.Innowadays,thevigorousconstructionof3G/4Gmobilenetworksandtrip-playernetworksisavitalandstrategicdevelopmentopportunityforFWgroup.Theanalysisofthisthesisisbasedonthegreathistoricalreforms,macrocircumstanceofdomesticandforeignopticalcommunicationvendorcorporati
5、ons,andreferredtothestudyandanalysisfromsomeresearchandconsultancyinstitutes,ontheopticalcommunicationdevelopmentandprospects.Thisthesisutilizedthetheoryofenterprisestrategymanagement,andthetoolsofSWOTcombiningwiththepracticalsituation,toanalyzeFWgroup’smajoroppor
6、tunities,challenges,competitivesuperiorityandinternalissues,andthenmadetheFWgroup’sstrategicobjective,competitivestrategyandmajorapplicationprocedures.Keywords:developmentstrategy；opticalcommunication；FWgroupII··目录目录摘要..............................................
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Abstract....................................................................................................................................II
第1章绪论........................
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1.1分析背景及意义.........................................
