中国视频分享网站竞争力评价分析

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1、AbstractABSTRACTRecentyearshavewitnessedarapiddevelopmentofnetworktechnologywhichhasaprofoundimpactonpeople’Sdailylife．Manyoftheinnovativeapplicationsofnetworktechnologyhavebeendeveloped，forexample，theSNS，micro—blogging，networkvideoandothernewapplicationshavebecameincreasingl

2、ywidelywelcomed．Asallimportantpartofnetworkvideoindustry,thevideosharingwebsiteisgraduallybroughtonandwell—knownbased011itsspecialadvantages．Currentlythevideosharingsitesareintheperiodofpositivedevelopment，yetthelevelsofdevelopmentareunevenanddonotformastablemodeofdevelopment

3、．Besides，domesticlaws，systemsandenvironmenthaveyettobeimproved．Thisarticleevaluatesandanalyzesthecompetitivenessofdomesticvideosharingsites．Byreferencetomakingabriefintroductiontovideowebsite．videosharingsiteandcomparingandanalyzingthedomesticseveralmajorvideosharingsites，and

4、onthisbasis，aftercombing，analyzingandsummarizingrelatedresearchliterature，andselectingrelevantevaluationindexes，andbuildingthehierarchicalstructureofevaluationindexes．AevaluationmodelofcompetitivenessismadebyAHEByselectingdomesticmajorvideosharingsitestoanalyze，theconclusioni

5、sreachedonthepracticalstudythatYoukuandTudouarewithrelativelystrongercompetitivenessthanotherdomesticvideosharingsites．Throughresearchingandanalyzing，thethesisputsforwardastrategyforthedevelopmentofvideosharingsite’Scompetitiveness．Videosharingsitesshouldexpandvalueaddedservi

6、cesandbusinesses，enrichbusinessesmodels，innovateinthemarketingmodelofadvertisingandsearchfornewprofitgrowthopportunitiesthroughfurthercooperationwithECwebsiteandSNS．Asfarasthecontentofthewebsiteareconcemed，videosharingsiteshouldinvestinthosecopyrightwithdiversity,andestablish

7、areview,guiding，incentiveandprotectingmechanismfortheuser-generatedvideos．Videosharingsitemayalso，ifpossible，createoriginalvideobecausevideowithhighqualityandoriginalityisvitaltoattractingusers．Underthecircumstancesofhugeusergroupofmobileterminalsaswellastheincreasinglyimprov

8、ementof3GnetworkandapplicationofIntegrationofThreeNetworks，videoshar