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ID:32282017
大小:2.08 MB
页数:47页
时间:2019-02-02
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1、AbstractABSTRACTRecentyearshavewitnessedarapiddevelopmentofnetworktechnologywhichhasaprofoundimpactonpeople’Sdailylife.Manyoftheinnovativeapplicationsofnetworktechnologyhavebeendeveloped,forexample,theSNS,micro—blogging,networkvideoandothernewapplicationshavebecameincreasingl
2、ywidelywelcomed.Asallimportantpartofnetworkvideoindustry,thevideosharingwebsiteisgraduallybroughtonandwell—knownbased011itsspecialadvantages.Currentlythevideosharingsitesareintheperiodofpositivedevelopment,yetthelevelsofdevelopmentareunevenanddonotformastablemodeofdevelopment
3、.Besides,domesticlaws,systemsandenvironmenthaveyettobeimproved.Thisarticleevaluatesandanalyzesthecompetitivenessofdomesticvideosharingsites.Byreferencetomakingabriefintroductiontovideowebsite.videosharingsiteandcomparingandanalyzingthedomesticseveralmajorvideosharingsites,and
4、onthisbasis,aftercombing,analyzingandsummarizingrelatedresearchliterature,andselectingrelevantevaluationindexes,andbuildingthehierarchicalstructureofevaluationindexes.AevaluationmodelofcompetitivenessismadebyAHEByselectingdomesticmajorvideosharingsitestoanalyze,theconclusioni
5、sreachedonthepracticalstudythatYoukuandTudouarewithrelativelystrongercompetitivenessthanotherdomesticvideosharingsites.Throughresearchingandanalyzing,thethesisputsforwardastrategyforthedevelopmentofvideosharingsite’Scompetitiveness.Videosharingsitesshouldexpandvalueaddedservi
6、cesandbusinesses,enrichbusinessesmodels,innovateinthemarketingmodelofadvertisingandsearchfornewprofitgrowthopportunitiesthroughfurthercooperationwithECwebsiteandSNS.Asfarasthecontentofthewebsiteareconcemed,videosharingsiteshouldinvestinthosecopyrightwithdiversity,andestablish
7、areview,guiding,incentiveandprotectingmechanismfortheuser-generatedvideos.Videosharingsitemayalso,ifpossible,createoriginalvideobecausevideowithhighqualityandoriginalityisvitaltoattractingusers.Underthecircumstancesofhugeusergroupofmobileterminalsaswellastheincreasinglyimprov
8、ementof3GnetworkandapplicationofIntegrationofThreeNetworks,videoshar
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