中国城市形象的国际传播效果分析——以上海为例

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1、上海交通大学硕士学位论文dataof“ShanghaiCityImageinInternationalPeople’sEyes”,thepapercarriesthroughqualitativeandquantitativespecificanalysisofShanghaicityimage’sinternationalpropagationeffect,andaccordingly,probesintotheshortcomingsofChinesecityimage’sinternationalpropagat

2、ioninordertoprovideareferenceforChinesecities’internationalization.ThepaperproposesthreesuggestionsforChineseurbaninternationaldevelopment:Firstly,cityconstructionneedshistoricalheritage.Secondly,citymanagementoughttocombineruleoflawwithhumanisticcare.Thirdly,ur

3、bancultureandcivilspiritrequiretobeformedfrombottomtotop.KEYWORDS:cityimage,internationalpropagationeffect,qualitativeandquantitativeanalysis，urbancultureIV万方数据上海交通大学硕士学位论文目录第一章绪论...................................................................................

4、....................................................11.1选题背景..............................................................................................................................11.2研究意义....................................................................

5、..........................................................21.3理论基础...............................................................................................................................31.4研究思路与研究方法........................................................

6、...................................................51.4.1研究思路....................................................................................................................51.4.2样本的选取..........................................................................

7、......................................61.4.3数据来源....................................................................................................................7第二章文献综述..........................................................................................

8、.....................................92.1城市形象的内涵..................................................................................................................92.2