“premiere”电影海报评选引发的思考

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1、AbstractContent：InformationagebringsUSseveralresourcesconveniently,amongwhich，usingimageformisamoreconvenientwayforUStoaccept．Thisarticleisjustbasedonasetofthoughtsofoneordinaryaestheticactlaunchedbythemostfamousmoviemagazine“Premiere”，aimingtopickoutbestmovieposterseversincethecenturybega

2、n．Somedoubtsonhowtojudgethoseposterscomeoutlike：howdidthosevisualworksbejudgedinthisimageera?Whichposterscanachievethebestcomments?Howthejudgesestimatethoseworks?Etc．Sotheresearchobjectistheso-called”best”posters．Bythereasonoftheirspecialfunction，moviepostercoversbothidiosyncrasyofadvertis

3、ementandart；bestembodiesthecharacteristicsofgraphicdesignwithsuperiorpurposeanddirectionality．Therefore，theselectedmoviepostersasastartingpoint，thepurposeistofh'stunderstandthebackgroundofthedesign，expressionandtechnique，exploreposterscategorywhichalemoreworthyofourattention；Thenistostudyt

4、hesignificationofthesecasepostersandsourcesofdesigners’creativeideas；Andthustoanalyzetheelementsofsuccessfuldesignwhichwillprovidereferencematerialforthefuturedesign．Thewholearticleisinaccordancewithlogicformas”findingproblems—Analyzingtheproblems-solvingtheproblems—sumup”．Theanalysismetho

5、disnotsimplystudyasingleelementwhichcanproducetheso-called”best”designwithmysubjectiveopinion，butfocusonabasicreference(whichhasbeenconsideredtobethe”best”design)tomakeanobjectiveanalysisbythehelpofIconography．Thenitcomesthemacro—comparativeanalysisstandingoutsideoftheobjecttoexploretheinf

6、luencebroughtupbytimefactorandculturalbackground．Thisarticle，itssignificanceliesinthemorecomprehensiveunderstandingaboutimages，enhancedabilitytoseethevisualimages，understandingwhatimagecommunicateandhowtheymakeit，evenhowthesignificancedissipateduringthereaders’interpretation．Thearticlefina

7、llyconcludesthedesigntrendfromadevelopmentperspective，andsomefeasiblesuggestionsonthedomesticmovieposterdesignconsideringthepresentsituation．Keywords：PostersAwards，Americangraphicdesign，MoviePosters,lconologyⅡ独创性声明本人声明，所呈交的论文是本人在导师指导下进行的研究工作及取得的研究成果。尽我所知，除了文中特