从关联理论看企业字号英译中的归化和异化现象

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1、AbstractIIIWitllthetrendofglobalization,moreandmoreChineseenterpriseshaveexpandedtheirbusinessfromdomesticmarkettOworldmarket．Enterprisename，whichresemblestheimageofallenterprise，isthenumberoneadvertisementoftheenterprise．nataChineseenterpriseneedsanEnglis

2、hnameturnsouttobeafactbecauseEnglishistheinternationallanguagenowadays．StudiesconcerningtheC-Etranslationofenterprisenamearemany．HoweveLtheyfailtopointoutthatthetranslationoftheenterprisecodeisthecoreofthetranslationofanenterprisename．SinceGuttintroducedRe

3、levancetheoryputforwardbySperber&Wilsonintothefieldoftranslation,Relevancetheoryhascausedgreatinfluenceinthefieldoftranslation．ManyscholarsbeginconductmgstudiesontheapplicationofRTtotranslation,butaresearcheoncemingthetranslationofenterprisecodeunderthefra

4、meworkofRThasbeenleftuntouched，especiallyaRelevance-theoreticaccountofthephenomenonofdomesticationandforeignizationinC—ETranslatingofenterprisecode．TheauthorbelievesthatthetranslationofenterprisecodeiSinter-culturaltranslation,SOitshouldn’tsimplybeguidedby

5、generaltlIanslationtechniquesbutshouldbeconductedfromtheperspectiveofculture．Domesticationandforeignizationshouldn’tbeequatedwitllliteraltranslationandfreetranslationfortheformermainlyconcernswithliterarystrategyandculturalideologywhilethelatterisbasically

6、translationtechniquesatlanguagelevel．We缸ytoexplainthephenomenonofdomesticationandforeignizationinC—EtranslatingofenterprisecodeundertheframeworkofIHwiththehopeofofferingtheoreticsupportforthephenomenonandattheSalTletimesheddingsomelightontheC—Etranslationo

7、fenterprisecode．111eoutlineofthethesisiSshownasfollows：Insectiononeofchapterone，thestructureofenterprisenameisanalyzedandtheconceptthatthetranslationofenterprisecodeiSthecoreofthetranslationofanenterprisenameisputforward．Andtheimportanceofenterprisecodeisi

8、llustrated．Inthesecondsection,thesampleusedandresearchmethodologyareintroducedwhiletheobjectiveandsignificanceofthestudyarestatedinthetbjrdsection．Chaptertwoisliteraturereview,inwhichthepreviousstudiesonthetr