西安a房地产项目经济评价分析

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1、西安建筑科技大学硕士学位论文3.3项目所处区域房地产环境分析....................................243.3.1北郊区域市场分析..........................................243.3.2大明宫区域发展现状及未来规划..............................253.4项目主要竞争楼盘分析..........................................254A项目定位分析...................................

2、................274.1项目SWOT分析.................................................274.1.1项目优势（Strength）......................................274.1.2项目劣势（weakness）......................................274.1.3项目机会（opportunity）...................................274.1.4项目威胁（threats）.

3、......................................284.2项目规划和定位................................................284.2.1规划定位..................................................284.2.2项目总体定位..............................................325A项目投资成本估算及投资收益分析.................................375.1项

4、目定价分析..................................................375.2项目投资估算..................................................385.2.1房地产投资的构成及来源.....................................385.2.2项目成本费用..............................................395.3工程施工及销售进度安排..............................

5、..........395.4投资收益分析..................................................405.4.1销售收入预测...............................................405.4.2资金的使用与筹措...........................................415.4.3静态盈利分析...............................................425.4.4动态盈利分析..............

6、.................................426项目投资风险及不确定性分析.......................................436.1项目投资风险..................................................436.1.1项目存在的风险.............................................436.1.2项目风险的防范.............................................436.2不确定性

7、分析..................................................436.2.1盈亏平衡分析...............................................43II西安建筑科技大学硕士学位论文6.2.2敏感性分析.................................................447结论与展望......................................................477.1结论..................

8、........................................477.2展望.....................